MARKETING
Edited by J. Eliashberg and G.L. Lilien
CHAPTER 9
Econometric and Time-Series Market Response Models
Dominique M. Hansen and Leonard J. Parsons
1. Introduction*
2. Market mechanisms
3. Static models
4. Dynamic models
5. Empirical findings and marketing generalization
6. Research issues
7. Discussion
References
* The first two pages of the chapters are available as PDF file.
Complete chapters on ScienceDirect
[Description and order information]
