Elsevier < Decision Sciences Publications < Handbooks in Operations Research and Management Science < Volume 5: Marketing < Chapter 8

MARKETING
Edited by J. Eliashberg and G.L. Lilien

CHAPTER 8
New-Product Diffusion Models
Vijay MahaJan, Eitan Muller and Frank M. Bass

1. Introduction*  

2. The basic first-purchase diffusion models

3. Refinements and extensions of the Bass diffusion model

4. Uses of diffusion models

5. Conclusions and discussion

Appendix

References

* The first two pages of the chapters are available as PDF file.

 Complete chapters on ScienceDirect

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