Elsevier < Decision Sciences Publications < Handbooks in Operations Research and Management Science < Volume 5: Marketing < Chapter 7

MARKETING
Edited by J. Eliashberg and G.L. Lilien

CHAPTER 7
Pretest Market Forecasting
Glen L. Urban

1. Criteria for pretest market analysis*  

2. Alternative approaches - packaged goods

3. Accuracy of pretest market forecasting

4. Durable consumer products

5. Industrial and services products

6. Summary

References

* The first two pages of the chapters are available as PDF file.

 Complete chapters on ScienceDirect

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