Elsevier < Decision Sciences Publications < Handbooks in Operations Research and Management Science < Volume 5: Marketing < Chapter 6

MARKETING
Edited by J. Eliashberg and G.L. Lilien

CHAPTER 6
Market-Share Models
Lee G. Cooper

1. Introduction*

2. Market share and marketing effort

3. Market shares and choice probabilities

4. Asymmetries in markets and competition

5. A numerical illustration from single-source data

6. Issues facing attraction models

References

* The first two pages of the chapters are available as PDF file.

 Complete chapters on ScienceDirect

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