Elsevier < Decision Sciences Publications < Handbooks in Operations Research and Management Science < Volume 5: Marketing < Chapter 5

MARKETING
Edited by J. Eliashberg and G.L. Lilien

CHAPTER 5
Non-Spatial Tree Models for the Assessment of Competitive Market Structure: An Integrated Review of the Marketing and Psychometric Literature
Wayne S. DeSarbo, Ajay K. Manrai and Lalita A. Manral

1. Introduction*  

2. Non-spatial tree models for the assessment of competitive market structure

3. Discussion, related literature, and directions for future research

References

* The first two pages of the chapters are available as PDF file.

 Complete chapters on ScienceDirect

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