Elsevier < Decision Sciences Publications < Handbooks in Operations Research and Management Science < Volume 5: Marketing < Chapter 4

MARKETING
Edited by J. Eliashberg and G.L. Lilien

CHAPTER 4
Competitive Marketing Strategies: Game-Theoretic Models
K. Sridhar Moorthy

1. Introduction*  

2. Preliminaries

3. Price competition

4. Product competition

5. Advertising competition

6. Competition in distribution channels

7. Conclusion

References

* The first two pages of the chapters are available as PDF file.

 Complete chapters on ScienceDirect

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