Elsevier < Decision Sciences Publications < Handbooks in Operations Research and Management Science < Volume 5: Marketing < Chapter 3

MARKETING
Edited by J. Eliashberg and G.L. Lilien

CHAPTER 3
Mathematical Models of Group Choice and Negotiations
Kim P. Corfinan and Sunil Gupta

1. Introduction*  

2. Focus and definitions

3. Models of group choice

4. Dimensions of choice situations

5. Applications

6. Conclusions

References

* The first two pages of the chapters are available as PDF file.

 Complete chapters on ScienceDirect

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