MARKETING
Edited by J. Eliashberg and G.L. Lilien
CHAPTER 2
Explanatory and Predictive Models of Consumer Behavior
John H. Roberts and Gary L. Lilien
1. An organizing framework for consumer behavior models*
2. A taxonomy of consumer behavior models
3. Need arousal
4. Information search
5. Evaluation
6. Purchase
7. Post-purchase attitudes and behavior
8. Integration: Combining models to solve management problems
9. Future directions for consumer behavior models
10. Conclusions
References
* The first two pages of the chapters are available as PDF file.
Complete chapters on ScienceDirect
[Description and order information]
