Elsevier < Decision Sciences Publications < Handbooks in Operations Research and Management Science < Volume 5: Marketing < Chapter 18

MARKETING
Edited by J. Eliashberg and G.L. Lilien

CHAPTER 18
Marketing-Production Joint Decision-Making
Jehoshua Ellashberg and Richard Steinberg

1. Introduction*  

2. Decentralized vs. coordinated marketing- production decision-making

3. Smoothing unstable demand: Convex-cost models

4. Choosing production-run quantities and order quantities: Concave-cost models

5. Conclusions

References

* The first two pages of the chapters are available as PDF file.

 Complete chapters on ScienceDirect

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