Elsevier < Decision Sciences Publications < Handbooks in Operations Research and Management Science < Volume 5: Marketing < Chapter 16

MARKETING
Edited by J. Eliashberg and G.L. Lilien

CHAPTER 16
Marketing Decision Models: From Linear Programs to Knowledge-based Systems
Arvind Rangaswamy

1. Introduction*  

2. Key concepts of marketing decision models

3. Artificial intelligence

4. AI and decision modeling

5. Conclusions

References

* The first two pages of the chapters are available as PDF file.

 Complete chapters on ScienceDirect

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