Elsevier < Decision Sciences Publications < Handbooks in Operations Research and Management Science < Volume 5: Marketing < Chapter 14

MARKETING
Edited by J. Eliashberg and G.L. Lilien

CHAPTER 14
Salesforce Operations
Mark B. Vandenbosch and Charles B. Weinberg

1. Introduction*  

2. Decision areas in sales management

3. Literature review

4. Research opportunities

5. Summary

References

* The first two pages of the chapters are available as PDF file.

Complete chapters on ScienceDirect

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