Elsevier < Decision Sciences Publications < Handbooks in Operations Research and Management Science < Volume 5: Marketing < Chapter 12

MARKETING
Edited by J. Eliashberg and G.L. Lilien

CHAPTER 12
Sales Promotion Models
Robert C. Blattberg and Scott A. Neslin

1. Introduction*

2. Descriptive models

3. Prescriptive models

4. Summary and future research

References

* The first two pages of the chapters are available as PDF file.

Complete chapters on ScienceDirect

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