Elsevier < Decision Sciences Publications < Handbooks in Operations Research and Management Science < Volume 5: Marketing < Chapter 11

MARKETING
Edited by J. Eliashberg and G.L. Lilien

CHAPTER 11
Pricing Models in Marketing
Vithala R. Rao

1. Introduction*  

2. A general framework for pricing

3. Static models for pricing single products

4. Dynamic pricing models for single products

5. Multiple-product pricing models

6. Behavioral pricing models

7. Measurement of price effects

8. Directions for future research

References

* The first two pages of the chapters are available as PDF file.

Complete chapters on ScienceDirect

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