Have you seen the new article format? - issue 1b



IJsbrand-Jan-Aalbersberg1 IJsbrand Jan Aalbersberg

From 1999-2002, IJsbrand Jan served as the Vice President of Technology at Elsevier Engineering Information (Hoboken, USA). As Technology Director for Science & Technology from 2002-2005, he was one of the initiators of Scopus, responsible for its publishing-technology connection. In 2006, he switched his focus as Technology Director to Elsevier’s Corporate Markets. Since taking on the role of Vice President Content Innovation in 2009, he has strived to help scientists communicate research in ways they weren’t able to do before. IJsbrand Jan holds a PhD in Theoretical Computer Science.


Providing a higher level of communication and engagement with the scientific community, the Article of the Future enriches and extends the reach of your research with a more powerful publishing format, bringing added value to your published work.

To welcome 2012, Elsevier’s innovative Article of the Future project is embarking on an important new phase in its development. The new article format was launched on ScienceDirect in January.

What is the Article of the Future?

AoF_Logo_articleThe Article of the Future is an innovation project geared towards enhancing the online article to support researchers in communicating their work in the electronic era. The aims of this ongoing project are:

While current publishing consists of collapsing complex research on two-dimensional paper, the project aims to revolutionize this traditional format of academic papers with regard to three key elements: presentation (improved readability and navigation), content (discipline-specific or interactive material delivered by the author) and context (establishing connections to relevant scientific resources outside of the article).

To achieve this, a three-pane article view was proposed:

In January, the project reached a major milestone when parts of its proposed format were rolled out across all old and new (XML-based) full-text articles in ScienceDirect. The left and middle panes were released, implementing most of the presentation element and some of the content element in the newly designed article page.

How did the Article of the Future come about?

Since 2009, over 800 researchers, from various scientific disciplines have been involved in user interviews, behavioral studies, surveys, development discussions and testing. Resulting in consensus that a discipline-specific article is needed – one size does not fit all!

In 2011, thirteen prototypes were introduced that incorporated a newly developed article format in seven scientific areas, each tailored to the needs of the relevant communities. Researchers were surveyed and the collected feedback on these prototypes was incorporated into the development of the redesigned online article.

The process resulted in an easier-to-use interface that enables users to gain deeper scientific insight more quickly, while keeping as many dimensions of the original research intact in the online article.

Hylke Koers, Content Innovation Manager, explains: “The main objective of this presentation-focused release is to introduce the best possible online reading experience in regards to typography and layout, using lessons learned from the PDF.”


Figure 1: The HTML article on ScienceDirect before the redesigned article implementation.


Figure 2: The new, easier-to-read Article of the Future layout after implementation

What is the next phase?

With the January ScienceDirect release focused mainly on the article presentation, a second key theme of the Article of the Future project is to enhance article content. The aim here is to increasingly enrich the value of research articles by including new and interactive content elements, mostly discipline-specific and connecting to the scientist’s research and workflow.

Ultimately, these aspects of presentation and content are interrelated, and improvements to the presentation of the Article of the Future will pave the way for future content developments, according to IJsbrand Jan Aalbersberg, VP of Content Innovation for S&T Journals. “A cleaner presentation was needed in order to take advantage of the content and context enhancements that we are rolling out,” he explained.

A number of these content enrichments have already been introduced in the past few months, and many more will follow. The most recent examples are: Genome Viewer, which displays detailed information on the genes mentioned in an article; Protein Viewer, which enriches an article in molecular biology with a 3D protein visualization and manipulation tool from the Protein Data Bank (PDB); and Google Maps, which provides maps of the key areas described in an article.


Figure 3: GoogleMaps in ScienceDirect

In mid-2012, the third pane will be enhanced, paving the way for further content and context enrichments, in order to provide more discipline-specific applications and links to data sets.

To find out more about the project and the reasons behind it, view the video on www.articleofthefuture.com

You can also provide feedback and propose new concepts via the website


What does this mean for you as an author?

What is expected from the author as a contributor?

The Article of the Future format is comprised of many parts, with contributions from both Elsevier and the author. With author content and support, this format is able to present research with many functionalities that a two-dimensional article doesn’t have.

For instance, in the case of some contextual elements, when linking entities to external data set providers, authors will need to tag the entities (like PDB codes and GenBank codes) to ensure that the reader can access additional information and better understand the article content. This is already practice in some disciplines.

In regards to the content element, authors will need to supply content for this new article format if they so choose. However, it will be as close to their current workflows as possible – with requests for formats and additional content files that are usually already produced during the research process (for example, MOL files in Chemistry or KML files in Earth Sciences). These files are not obligatory, but they contribute to making the new article format more interactive and intuitive.

What does this mean for readers?

As we prepare to introduce the scientific community to the next phase of the Article of the Future journey, we are looking forward to this year, as we implement ongoing content enhancements. Expect to hear more from us during this year!


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