Elsevier is committed to offering the widest possible dissemination of published research. Therefore, journal content is accessible electronically via ScienceDirect, Scopus, Scirus and the Health Sciences Periodical Platform. Our marketing approach complements this strategy, aiming to increase the visibility, accessibility and readership for your journal's articles. Dedicated sales and marketing teams focus on the needs of our academic, government and corporate customers as well as the health care community.
We constantly review the approaches that are most effective in meeting the objectives for your journal and revise them as the needs of our customers develop. A definite trend in marketing communications is that electronic marketing, i.e. using websites, search tools, alerts and email communications, is becoming increasingly important. Electronic marketing offers improved speed of production, better response times, improved customer interaction, clearly measurable results, and greater flexibility.
The Editors' marketing information pack provides an overview of marketing activities carried out for Elsevier journals by the Marketing Communications Department.
We use online, physical and print marketing channels to maintain a high level of visibility and awareness for your journal and below are services and developments which may be of interest to you:
- Editors’ Choice an app that offers access to a selection of content, hand-picked by journal editors
- Monthly research selection for journalists this spotlights interesting, topical research articles for health and science press as part of our effort to promote authors and research findings through the media
- From Print to Digital an article featured in Editors' Update
- How to publish with open access we offer researchers a number of open access publishing choices