Elsevier Journals Support World Breastfeeding Week 2010

Special Issue and Other Select Articles to Be Made Freely Available Online

Philadelphia, PA, August 3, 2010 – In support of World Breastfeeding Week 2010, Elsevier – the world-leading publisher of scientific, technical and medical information products and services - is pleased to open access to selected articles related to breastfeeding from the Journal of Midwifery & Women's Health, Midwifery and the Journal of Pediatric Health Care. Midwives and pediatric nurse practitioners play a central role in supporting and advocating for breastfeeding.

The full contents of a special issue of the Journal of Midwifery & Women’s Health, titled, "Promoting and Supporting Breastfeeding: A Guide for Clinical Practice " can be accessed at the JMWH website: http://www.jmwh.com/. The entire issue highlights the role of midwives and other women's health professionals in encouraging breastfeeding. Topics include new scientific research on breastfeeding and its benefits, problems that can interfere with lactation and breastfeeding, and essential education for breastfeeding mothers.

Elsevier has also made available key articles from Midwifery and the Journal of Pediatric Health Care in support of World Breastfeeding Week:

Journal of Pediatric Health Care
NAPNAP Position Statement on Breastfeeding Journal of Pediatric health Care (Volume 21, Issue 2, Pages A39-A40, March 2007.)

Role of the Pediatric Nurse Practitioner in Promoting Breastfeeding for Late Preterm Infants in Primary Care Settings (by Azza H. Ahmed - Volume 24, Issue 2, Pages 116-122, March 2010.)

Parent-Infant Co-sleeping and Its Relationship to Breastfeeding (by Stephanie D. Buswell and Diane L. Spatz - Volume 21, Issue 1, Pages 22-28, January 2007.)

The lactation consult: Problem solving, teaching, and support for the breastfeeding family (by Maureen Hoag Dann - Volume 19, Issue 1, Pages 12-16, January 2005.)

Midwifery 
Building a place for the father as an ally for breast feeding (by Cleide M. Pontes, Mônica M. Osório, and Aline C. Alexandrino - Volume 25, Issue 2, Pages 195-202, April 2009.)

Effect of an extended midwifery postnatal support programme on the duration of breast feeding: A randomised controlled trial (by Susan J. McDonald, Jennifer J. Henderson, Shani Faulkner, Sharon F. Evans, and Ronald Hagan - Volume 26, Issue 1, Pages 88-100, February 2010.)

Women's views and experiences of breast feeding: positive, negative or just good for the baby? (by Della A. Forster and Helen L. McLachlan - Volume 26, Issue 1, Pages 116-125 (February 2010)

Sponsored by the World Alliance for Breastfeeding Action, World Breastfeeding Week is held each year from August 1 to 7. This year's theme, "Just 10 Steps," draws attention to the Ten Steps to Successful Breastfeeding — a supportive pathway enabling women to achieve their breastfeeding intentions.

The Ten Steps also provide healthcare professionals with guidance in the support of breastfeeding. World Breastfeeding Week 2010 marks the 20th anniversary of the Innocenti Declaration, which called for implementation of the Ten Steps in all maternity facilities.

For complete information on World Breastfeeding Week 2010, visit http://worldbreastfeedingweek.org/.

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Notes to Editors
The full text of "Promoting and Supporting Breastfeeding: A Guide for Clinical Practice" is freely available online at the JMWH website, http://www.jmwh.com/issues/contents?issue_key=S1526-9523(07)X0051-5. For questions or to schedule an interview with the editors of JMWH, contact
Jayne M. Dawkins at +1 (215) 239-3674 or ja.dawkins@elsevier.com. The breastfeeding guide appeared to the November/December, 2007, issue of JMWH.

About the Journal of Midwifery & Women’s Health
As the official journal of the American College of Nurse-Midwives, the Journal of Midwifery & Women's Health (JMWH) (www.jmwh.org) is a bimonthly, peer-reviewed journal dedicated to the publication of original research and review articles. JMWH provides a forum for interdisciplinary exchange across a broad range of topics in midwifery and women's health, including education, evidence-based practice, public health, policy, and research. Impact Factor – 1.127*

About Midwifery
Midwifery is a bi-monthly publication which enhances the quality of care for childbearing women and their families by encouraging midwives to explore and develop their knowledge, skills and attitudes by providing an international and interdisciplinary forum for the discussion of advances, controversies and current research. The journal actively promotes continuing education through the publication of reviews and updates on all aspects of midwifery. Impact Factor – 1.163*

About the Journal of Pediatric Health Care
As the official journal of the National Association of Pediatric Nurse Practitioners, the Journal of Pediatric Health Care (www.jpedhc.org) provides up-to-date clinical information and research findings regarding primary, acute and specialty health care for children of newborn age through young adulthood within a family-centered context. The Journal also disseminates multidisciplinary perspectives on evidenced-based practice as well as emerging educational, policy and advocacy issues that are of importance to all pediatric nurses and health care professionals.

* 2009 Journal Citation Reports, Thomson Reuters.

About Elsevier

Elsevier is a world-leading provider of information solutions that enhance the performance of science, health, and technology professionals, empowering them to make better decisions, deliver better care, and sometimes make groundbreaking discoveries that advance the boundaries of knowledge and human progress. Elsevier provides web-based, digital solutions — among them ScienceDirect, Scopus, Elsevier Research Intelligence,and ClinicalKey—and publishes over 2,200 journals, including The Lancet and Cell, and over 25,000 book titles, including a number of iconic reference works.

The company is part of Reed Elsevier Group PLC, a world leading provider of professional information solutions in the Science, Medical, Legal and Risk and Business sectors, which is jointly owned by Reed Elsevier PLC and Reed Elsevier NV. The ticker symbols are REN (Euronext Amsterdam), REL (London Stock Exchange), RUK and ENL (New York Stock Exchange).

Media Contact:
Jayne Dawkins
Marketing Manager – Elsevier
Tel: +1 215 239 3674
ja.dawkins@elsevier.com