Elsevier to Launch “Superheroes of Nursing” Contest During Nurses Week 2011

Nationwide contest to identify real superheroes of nursing; winners announced at 13th annual Magnet Conference, Oct. 4-6

Atlanta, GA – 9 May, 2011 – Elsevier, a world-leading publisher of scientific, technical and medical information products and services, announced today the launch of the Mosby’s Nursing Suite “Superheroes of Nursing” contest, aimed to search for and identify the real-life superheroes in the nursing profession. Mosby’s Nursing Suite is a market leading online nursing solution in use at more than 1,300 healthcare organizations.

The contest, which launches during Nurses Week 2011 (May 6-12), is part of a nationwide campaign to recognize nurses who represent four key categories – The Validators, The Achievers, The Educators and The Protectors – and identify how they address the issues their institutions face daily (for more information on these categories, visit mosbysheroes.comMosby’s Nursing Suite’s Facebook, 2011 American Nurses Credentialing Center Magnet Conference). Through Mosby’s Nursing Suite, four powerful online nursing resources that provide education, reference, research tools and support at the point of care, the campaign will feature content illustrating how the utilization of the solution has an impact on creating a real-life nurse superhero.

“We want to show our appreciation for the nurses who battle for their patients and institutions on a daily basis, those with true superhero qualities,” said Barbara Nelson Cullen, Vice President, Strategy and Content Development for Elsevier. “Nurses face a myriad of challenges in their every day jobs, and we hope this contest provides an opportunity for them to be recognized and to share their story—the ups, the downs, and everything in between.”

Starting May 6, nurses will be able to nominate their co-workers or themselves utilizing videos, photos or essays through mosbysheroes.com, Mosby’s Nursing Suite’s Facebook, 2011 American Nurses Credentialing Center Magnet Conference. From May through August, a key issue will be featured, defining the submission topic for each month. The Elsevier team will narrow down the nominations to a select few whose submissions best represent one of the key four categories; the winner will be chosen from the select pool by the fans on Facebook. Winners will be announced at the Elsevier booth during the 2011 American Nurses Credentialing Center Magnet Conference, Baltimore, Md., Oct. 4-6.

In addition, users can become fans of the Mosby’s Nursing Suite Facebook by “liking” its page. They can also find out additional information on the contest, including upcoming news and announcements. By becoming a Facebook fan, users will also have the chance to win one of the 10 superheroes t-shirts which will be given away weekly. Each month will feature a t-shirt that corresponds with the superhero featured for the respective month. T-shirts will also be available at the Elsevier booth during the Magnet Conference.


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About Elsevier Clinical Decision Support
Elsevier Clinical Decision Support (www.clinicaldecisionsupport.com), a division of Elsevier, the global leader in medical and health information, provides world class information and point-of-care technology solutions that optimize decisions and actions to improve the overall quality, safety and cost-effectiveness of care. The business delivers on this promise through actionable clinical content, care planning and documentation, drug reference and decision support, learning and performance management, and data mining and outcomes analytics solutions for provider, pharmacy and payer organizations.

About Elsevier

Elsevier is a world-leading provider of information solutions that enhance the performance of science, health, and technology professionals, empowering them to make better decisions, deliver better care, and sometimes make groundbreaking discoveries that advance the boundaries of knowledge and human progress. Elsevier provides web-based, digital solutions — among them ScienceDirect, Scopus, Elsevier Research Intelligence, and ClinicalKey — and publishes nearly 2,200 journals, including The Lancet and Cell, and over 25,000 book titles, including a number of iconic reference works.

The company is part of Reed Elsevier Group PLC, a world leading provider of professional information solutions in the Science, Medical, Legal and Risk and Business sectors, which is jointly owned by Reed Elsevier PLC and Reed Elsevier NV. The ticker symbols are REN (Euronext Amsterdam), REL (London Stock Exchange), RUK and ENL (New York Stock Exchange).

Media Contact
Tom Reller
Vice President of Global Relations, Elsevier
+1 212.462.1912
T.Reller@Elsevier.com