Elsevier Launches Second Annual ‘Mosby’s Superheroes of Nursing’ Contest During Nurses Week 2012

Nationwide contest identifies real superheroes of nursing; new “villain” joins the superheroes

Philadelphia, PA, May 11, 2012Elsevier, a world-leading provider of scientific, technical and medical information products and services, announced today the launch of its second annual Mosby’s Nursing Suite “Superheroes of Nursing” contest, aimed at recognizing the work and dedication of individual nursing professionals. The contest officially opened for 2012 applicants during Nurses Week (May 6-12), and calls for applicants who fit into four categories – The Validators, The Achievers, The Educators, and The Protectors, to battle the villainous Obstructo.

According to last year’s “The Educator” winner, Ronald Oman, who works in the Grays Harbor Community Hospital nurse residency program, “My first love is nursing, and education is my passion. It was a great honor to be recognized with this award for the work our residency program has done. In a rural community, it’s difficult to find nurses with ED and CCU experience. Our residency program, with Elsevier’s online education programs, helps train the critical care and emergency nurses. It’s been a good fit. I have been able to help the hospital increase its staff.” To learn more about the 2011 winners, visit http://confidenceconnected.com/connect/.

To add another element to the four superheroes, Elsevier has introduced a villain in this year’s contest, Obstructo, who represents anything that can get in the way of effective patient care, including inconsistent information, uncertain answers, and uninformed patients.

“For the second year, we again wanted to enable nurses around the country to show their appreciation for the nurses who fight for their patients and their institutions every day – they are some of the true superheroes of healthcare,” said Barbara Nelson Cullen, Vice President, Strategy and Content Development for Elsevier. “Nursing brings a new set of challenges to all who practice, and sometimes being recognized by your peers is a great way for those in the profession to come together, share their ‘war stories’ and appreciate one another’s efforts.”

Videos, photos, and essays can be used from May through August to nominate a deserving nurse on Mosby’s Nursing Suite’s Facebook. A key issue defining the nominator submission topic will be featured each month. Elsevier will narrow down the nominations to a select few submissions that best represent one of the key four categories and the winner will be chosen from these applicants by the fans on Facebook.

The Mosby Nursing Suite offers four powerful online nursing resources that provide education, reference, research tools, and support at the point of care. The “Superheroes of Nursing” campaign illustrates how the utilization of these solutions helps develop real-life nursing superheroes to combat the ever present villain, Obstructo.

Additional information can be found by “liking” the Mosby Nursing Suite Facebook page, which offers current news and announcements. The winners will be announced during the ANCC Magnet Conference, Oct. 10-12, 2012, in Los Angeles.

For more information about the contest, including links to Mosby’s Nursing Suite Facebook, visit mosbysheroes.com

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About Elsevier Clinical Decision Support
Elsevier Clinical Decision Support, a division of Elsevier, the global leader in medical and health information, provides world class information and point-of-care technology solutions that optimize decisions and actions to improve the overall quality, safety and cost-effectiveness of care. The business delivers on this promise through actionable clinical content, care planning and documentation, drug reference and decision support, learning and performance management, and data mining and outcomes analytics solutions for provider, pharmacy and payer organizations.

About Elsevier

Elsevier is a world-leading provider of information solutions that enhance the performance of science, health, and technology professionals, empowering them to make better decisions, deliver better care, and sometimes make groundbreaking discoveries that advance the boundaries of knowledge and human progress. Elsevier provides web-based, digital solutions — among them ScienceDirect, Scopus, Elsevier Research Intelligence,and ClinicalKey—and publishes over 2,200 journals, including The Lancet and Cell, and over 25,000 book titles, including a number of iconic reference works.

The company is part of Reed Elsevier Group PLC, a world leading provider of professional information solutions in the Science, Medical, Legal and Risk and Business sectors, which is jointly owned by Reed Elsevier PLC and Reed Elsevier NV. The ticker symbols are REN (Euronext Amsterdam), REL (London Stock Exchange), RUK and ENL (New York Stock Exchange).

Media contact
Tom Reller
Vice President, Global Corporate Relations, Elsevier
+1 215 239 3508
t.reller@Elsevier.com