Elsevier / Gold Standard Editor-in-Chief Elected to NCPIE Board of Directors

National Council on Patient Information and Education appoints seasoned pharmacy professional, Kathy Vieson, from leading drug information company, to board 

Tampa, FL, April 2, 2012 – The National Council on Patient Information and Education (NCPIE), a nonprofit coalition formed to improve the information exchange of healthcare between patients and providers, today announced the election of Kathy Vieson, Editor-in-Chief of leading drug information provider, Elsevier/Gold Standard, to the organization’s Board of Directors.

With 48 percent of Americans having taken at least one prescription drug in the past month according to the Centers for Disease Control and Prevention (CDC), it is imperative that citizens understand the risks along with the benefits of medication use. NCPIE makes this information readily available.

“We are pleased to welcome Ms. Vieson and Elsevier / Gold Standard to NCPIE’s Board of Directors. Our coalition is made up of a board base of unique organizations who share the same vision as we do: to stimulate and improve communication of information on the appropriate use of medicines to consumers and healthcare professionals,” says Ray Bullman, NCPIE Executive Vice President.

Based on previous participation with the organization’s efforts to develop and implement appropriate medicine usage patient education programs, Elsevier / Gold Standard Editor-in-Chief, Kathy Vieson, was selected to represent the company for the 2012 Board of Directors. As Editor-in-Chief of Elsevier / Gold Standard, Vieson leads an essential department of the company: drug information content for its drug reference and decision support solutions. Vieson is serving a three-year term on the board with NCPIE.

“Elsevier / Gold Standard is an organization made up of professionals, like Ms. Vieson, that will bring vital experience, knowledge and expertise to addressing NCPIE’s mission,” says Bullman. “Having a comprehensive understanding of the patient information available to the public is certainly an asset and benefit. Ms. Vieson has, in the past, served as a valued contributor and active participant to our program initiatives. We look forward to working with her further.”

“I am humbled to have been elected to the Board of Directors for NCPIE. As an organization, we focus on providing world class information that improves the overall quality and safety of patient care. Knowledge is power and we are enthusiastic about continuing to improve patient education with NCPIE,” said Vieson.

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About the National Council on Patient Information and Education
Organized in 1982, The National Council on Patient Information (NCPIE) is a nonprofit coalition of diverse stakeholder organizations committed to stimulating and improving communication between consumers and health care professionals about the safe and appropriate use of medicines. In addition to sponsoring "Talk About Prescriptions" Month (www.talkaboutrx.org), NCPIE hosts the "Be MedWise" campaign promoting wise use of over-the-counter medicines ( www.bemedwise.org) and the “Medication Use Safety Training for Seniors” Program (www.mustforseniors.org). NCPIE also released “Enhancing Prescription Medicine Adherence: A National Action Plan,” proffering 10 recommendations for stakeholder action to advance medication adherence.

Elsevier/Gold Standard
Based in Tampa, FL, Elsevier/Gold Standard uses innovative technologies to provide a complete suite of drug information and decision support solutions. With a tenacious commitment to product quality, Elsevier/Gold Standard solutions empower healthcare organizations, professionals and consumers to meet the most pressing healthcare challenges, improve patient safety and ensure optimal outcomes. To learn more about Elsevier/Gold Standard, visit www.goldstandard.com.

About Elsevier

Elsevier is a world-leading provider of information solutions that enhance the performance of science, health, and technology professionals, empowering them to make better decisions, deliver better care, and sometimes make groundbreaking discoveries that advance the boundaries of knowledge and human progress. Elsevier provides web-based, digital solutions — among them ScienceDirect, Scopus, Elsevier Research Intelligence, and ClinicalKey — and publishes nearly 2,200 journals, including The Lancet and Cell, and over 25,000 book titles, including a number of iconic reference works.

The company is part of Reed Elsevier Group PLC, a world leading provider of professional information solutions in the Science, Medical, Legal and Risk and Business sectors, which is jointly owned by Reed Elsevier PLC and Reed Elsevier NV. The ticker symbols are REN (Euronext Amsterdam), REL (London Stock Exchange), RUK and ENL (New York Stock Exchange).

Media contact
Tom Reller
Vice President, Global Corporate Relations, Elsevier
+1 215 239 3508
t.reller@Elsevier.com