Elsevier Celebrates Twenty Years of Excellence in Drug Information

Clinical Pharmacology made accurate drug information easy with floppy disks in 1993, now relied on by thousands of healthcare professionals via Internet and Smart Phones

Tampa, FL, August 29, 2013

Elsevier, the leading provider of scientific, technical and medical information products and services, marks the twentieth anniversary of Clinical Pharmacology, a leading drug compendium used by thousands of hospitals and pharmacies for easy-to-find answers at the point of care.

Clinical Pharmacology was the inspiration of a medical student who was frustrated with existing drug information resources, which were cumbersome and time consuming to use. He envisioned relevant, actionable information that could be accessed precisely when needed at the point of care. In 1993, Clinical Pharmacology launched with the publication of 13 floppy disks, which were well received by hospital and retail pharmacies. Floppy disks gave way to CD-ROM's, and in 1998 the first online version of Clinical Pharmacology became available.

Clinical Pharmacology is accepted as a professional drug reference by all 50 State Boards of Pharmacy and is officially recognized by CMS as a drug compendium for use in Medicare coverage decisions regarding the appropriate use of drugs and biologics for patients with cancer. The product has also consistently received highest scores in independent studies when compared with other online drug databases.

First a product of the founding company, Multimedia Corporation, which later became Gold Standard, and now a product of Elsevier, Clinical Pharmacology has retained a broad base of loyal customers throughout its history.

"Our greatest measure of success is our customers," said Kathleen Vieson, PharmD, VP, Diagnosis, Treatment and Care Decisions, Elsevier Clinical Solutions and former Editor-in-Chief for Gold Standard. "We have many customers who have been with us since the beginning, and this anniversary presents a great opportunity to thank and celebrate them." 

Those loyal pioneers are among more than 2,000 hospitals and 35,000 retail pharmacy customers who use Clinical Pharmacology today. In total, more than 100,000 health professionals trust and rely on its continuously updated information to ensure medication safety and effectiveness for patients.

To mark the occasion, Elsevier sent small tokens of appreciation to Clinical Pharmacology's long-standing customers and thank you notes to all Clinical Pharmacology customers, as well as various partners and affiliated organizations. The company is also celebrating with customers at industry conferences and tradeshows, such as the National Association of Chain Drug Stores (NACDS) Total Store Expo and the American Society of Health System Pharmacists (ASHP).

For more information about Elsevier's Gold Standard, visit www.goldstandard.com.

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About Elsevier

Elsevier is a world-leading provider of information solutions that enhance the performance of science, health, and technology professionals, empowering them to make better decisions, deliver better care, and sometimes make groundbreaking discoveries that advance the boundaries of knowledge and human progress. Elsevier provides web-based, digital solutions — among them ScienceDirect, Scopus, Elsevier Research Intelligence,and ClinicalKey—and publishes over 2,200 journals, including The Lancet and Cell, and over 25,000 book titles, including a number of iconic reference works.

The company is part of Reed Elsevier Group PLC, a world leading provider of professional information solutions in the Science, Medical, Legal and Risk and Business sectors, which is jointly owned by Reed Elsevier PLC and Reed Elsevier NV. The ticker symbols are REN (Euronext Amsterdam), REL (London Stock Exchange), RUK and ENL (New York Stock Exchange).

Media contact
Christopher Capot
Director, Corporate Relations, Elsevier
+1 212 633 3164
c.capot@elsevier.com