Elsevier announces the opening of its office in Beijing and a number of key strategic initiatives in China

Elsevier will open its new office in Beijing at an official ceremony on the 26th May.

Beijing, 14 May 2004 – Elsevier is pleased to announce the opening of its new office in Beijing. The opening will be marked by an official ceremony in Beijing on the 26th May, which will be attended by Elsevier CEO of Science & Technology, Arie Jongejan, and International Managing Director of Health Sciences, Jose Wehnes, as well as a number of distinguished representatives from the Chinese academic, government and medical sectors.

Elsevier is a leading publisher of scientific, technical and medical information. The decision to open an office in Beijing is the result of a number of new initiatives within mainland China, coupled with the continued and growing demand from the Chinese research communities for access to Elsevier’s 1,800 journals, book titles and portfolio of electronic products. The Beijing office will house marketing and customer service staff from Reed Elsevier’s scientific & technical, health sciences and legal & business divisions.

Elsevier has been active in China for the past 10 years. Since 2000 the company has been in a successful e-content hosting partnership with the Universities of Shanghai Jiaotong and Tsinghua. The demand for electronic access to key research findings has grown rapidly and with these hosting partnerships, Elsevier has been able to offer the Chinese research communities fast and stable access to its journals, which include key titles such as The Lancet, Cell, and Brain Research. Many of the most prestigious Chinese institutes enjoy electronic access to these titles and the number of Chinese customers is expected to increase in the next few years.

As Yang Yi, Vice Director of Tsinghua University Library, has said of the partnership:

“Elsevier is a world famous academic publisher and the journals published are of very high quality and editorial standard. The ScienceDirect Onsite Servers in the library of Tsinghua University and Shanghai Jiao Tong University Library have solved the problem of international internet access fees for the users. The ScienceDirect database is therefore welcomed by a large number of researchers within China.”

In addition to these hosting partnerships, Elsevier has been working with Chinese publishing companies, such as Science Press, Peoples Medical Publishing House, and most recently with Peking University Medical Publishing House, to translate into Chinese, medical information from its best selling text and reference books. The most recent development has been the Chinese translation of The Lancet, thereby making available to doctors throughout China what is arguably the world’s most prestigious medical journal. This is a result of a partnership with Xi’an Publishing Corporation. These translation initiatives have been very well received in China and as Wang Debing, President of the Chinese Association of Medical Universities and Colleges and Vice President of the Chinese Medical Association of Doctors, has said:

“Elsevier’s medical science, medical education and health science products take over 60% of the English-language medical publications’ market share. Its famous books such as “The Cecil Textbook of Medicine” and “Dorland’s Illustrated Medical Dictionary” and its prestigious journal list are already well-known by the Chinese medical communities and health science professionals. Elsevier sincerely wants to provide a good service to Chinese medical specialists and make a significant contribution to the exchange and communication of medical research.”

To show its commitment to medical education in China, in 2003 Elsevier launched The Elsevier-Peking University Health Science Center Medical Education Award. This is a 3 year programme in which awards are granted to outstanding students across the medical disciplines. USD 10,000 was awarded to 40 students in 2003 as well as supplying each of them with Elsevier medical textbooks for their studies. Under another special scheme, Elsevier has been making its Health Science medical journals available to Chinese healthcare workers at special prices in order to ensure they are affordable by individual doctors and rural hospitals. 

As well as the above partnerships, Elsevier has recently entered into an editorial agreement with Tsinghua University – the top ranking university in scientific and engineering in China. To be launched on the 24th May, the initial phase of this partnership will involve some of the most distinguished scientists and engineers from Tsinghua University who have been invited to join the editorial boards of 20 of Elsevier’s highly respected scientific and engineering journals. It is planned that the number of journals in this partnership will rapidly increase to 50 and Elsevier is looking to extend this programme to involve academics at other top research institutes in China.

On the above recent Elsevier developments within China, Elsevier CEO for Science & Technology, Arie Jongean commented:

 “The opening of the new office in Beijing, our recent translation agreements, and the partnership with Tsinghua University, illustrate Reed Elsevier’s long term investment and commitment to the development of Chinese scientific research and our customer base as a whole. In addition to working with Tsinghua University, we will be looking to develop similar partnerships with other leading Chinese research institutes, thereby fulfilling our goal of supporting and stimulating the international distribution and visibility of Chinese research findings. In addition to this, our Chinese e-content hosting partnerships should have a significant impact on the improved accessibility and availability of scientific information within the research institutes. We have opened the Beijing office as a means of offering strong local support to this growing accessibility as well as continued high quality service to our Chinese customer base.”

About Elsevier

Elsevier is a world-leading provider of information solutions that enhance the performance of science, health, and technology professionals, empowering them to make better decisions, deliver better care, and sometimes make groundbreaking discoveries that advance the boundaries of knowledge and human progress. Elsevier provides web-based, digital solutions — among them ScienceDirect, Scopus, Elsevier Research Intelligence, and ClinicalKey — and publishes nearly 2,200 journals, including The Lancet and Cell, and over 25,000 book titles, including a number of iconic reference works.

The company is part of Reed Elsevier Group PLC, a world leading provider of professional information solutions in the Science, Medical, Legal and Risk and Business sectors, which is jointly owned by Reed Elsevier PLC and Reed Elsevier NV. The ticker symbols are REN (Euronext Amsterdam), REL (London Stock Exchange), RUK and ENL (New York Stock Exchange).

Contact Information

Elsevier Publishers, Beijing

Vicky Li, +86 10 851 85800, v.li@elsevier.com