Journal of Interactive Marketing

Published on behalf of the Marketing EDGE

Journal of Interactive Marketing - ISSN 1094-9968
Source Normalized Impact per Paper (SNIP): 2.755 Source Normalized Impact per Paper (SNIP):
SNIP measures contextual citation impact by weighting citations based on the total number of citations in a subject field.
SCImago Journal Rank (SJR): 3.077 SCImago Journal Rank (SJR):
SJR is a prestige metric based on the idea that not all citations are the same. SJR uses a similar algorithm as the Google page rank; it provides a quantitative and a qualitative measure of the journal’s impact.
Impact Factor: 3.256 (2015) Impact Factor:
The Impact Factor measures the average number of citations received in a particular year by papers published in the journal during the two preceding years.
© Thomson Reuters Journal Citation Reports 2015
5 Year Impact Factor: 4.315 (2015) Five-Year Impact Factor:
To calculate the five year Impact Factor, citations are counted in 2014 to the previous five years and divided by the source items published in the previous five years.
© Journal Citation Reports 2015, Published by Thomson Reuters
Volumes: Volume 37
Issues: 4 issues
ISSN: 10949968
Editor-in-Chief: Ratchford

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The Journal of Interactive Marketing, published on behalf of the Marketing EDGE, serves as a catalyst for identifying issues and shaping ideas associated with the expanding electronic, interactive, and direct marketing environments. We publish leading-edge, high-quality and original results, methodologies, theories, concepts, models and applications on any aspect of interactive marketing. The journal has no preferred or disallowed methodologies but is open to conceptually rigorous approaches of any type. Manuscripts should address current or emerging managerial problems and have the potential to impact practice and theory in digital marketing and related areas.

A partial list of topics suitable for publication in the journal might include, but not be limited to:

  • Big data
  • Electronic retail
  • Online advertising
  • Click stream modeling
  • Browsing and buying behavior
  • E-service and self-service technology
  • Online branding
  • Direct marketing
  • Database marketing
  • Customer relationship management
  • Strategic use of IT
  • Impact of IT on market structure
  • E-business strategy
  • Multichannel marketing
  • Social media and social networks
  • Network effects and markets
  • Two-sided platform management
  • Relationships with online intermediaries
  • Mobile marketing
  • Search engines
  • Viral marketing
  • User-generated content
  • Privacy, trust and ethical issues
  • Online pricing and auctions
  • Recommendor systems
  • Direct and interactive B2B marketing

A more detailed presentation of the full scope of the journal is available in Ratchford (2015). In summary, we invite researchers and thought leaders to submit their best work, on what has become the most dynamic and challenging part of contemporary marketing practice, to the Journal of Interactive Marketing.


Ratchford, Brian T. (2015), "Some Directions for Research in Interactive Marketing," Journal of Interactive Marketing, 29, v-vii.