Editors-in-Chief

Executive Board

  • New York University, USA

Advisory Board

  • L. L. Berry

    Texas A&M University, College Station, Texas, USA

  • R.N. Bolton

    Arizona State University, Tempe, Arizona, USA

  • M.G. Dekimpe

    Tilburg University, Tilburg, Netherlands

  • D. Grewal

    Babson College, Babson Park, Massachusetts, USA

  • V. Kumar

    Georgia State University, Atlanta, Georgia, USA

  • L. McAlister

    University of Texas at Austin, Austin, Texas, USA

  • V. Shankar

    Texas A&M University, College Station, Texas, USA

Associate Editors

  • E. Arnould

    Aalto University School of Business, Helsinki, Finland

  • N. Arora

    University of Wisconsin at Madison, Madison, Wisconsin, USA

  • L. Bolton

    Pennsylvania State University, University Park, Pennsylvania, USA

  • C. Choi

    Rutgers University, Newark, New Jersey, USA

  • D.M. Hardesty

    University of Kentucky, Lexington, Kentucky, USA

  • C. Ingene

    University of Oklahoma, Norman, Oklahoma, USA

  • Praveen Kopalle

    Dartmouth College, USA

  • Young Liu

    University of Arizona, USA

  • V. Patrick

    University of Houston, Houston, Texas, USA

Editorial Review Board

  • M. Ahearne

    University of Houston, Houston, Texas, USA

  • M. I. Alpert

    University of Texas at Austin, Austin, Texas, USA

  • K. Antia

    University of Western Ontario, London, Ontario, Canada

  • A. Aravindakshan

    University of California, Davis, Davis, California, USA

  • T. Arnold

    Oklahoma State University, Stillwater, Oklahoma, USA

  • R. Bagchi

    Virginia Tech, Blacksburg, Virginia, USA

  • A. Basu

    Syracuse University, New York, New York, USA

  • S. Basuroy

    University of Texas at San Antonio, San Antonio, Texas, USA

  • S. Beatty

    University of Alabama, Tuscaloosa, Alabama, USA

  • T.H.A. Bijmolt

    University of Groningen, Groningen, Netherlands

  • A. Biswas

    Wayne State University (WSU), Detroit, Michigan, USA

  • D. Biswas

    University of South Florida, Tampa, Florida, USA

  • M. Brady

    Florida State University, Tallahassee, Florida, USA

  • E. Breugelmans

    K.U. Leuven, Antwerpen, Belgium

  • R. Briesch

    Southern Methodist University, Dallas, Texas, USA

  • H. Chen

    University of Kentucky, Lexington, Kentucky, USA

  • J. J. Cronin

    Florida State University, Tallahassee, Florida, USA

  • T. Danaher

    Monash University, Melbourne, Victoria, Australia

  • P. Darke

    York University, Toronto, Ontario, Canada

  • D.F. Davis

    University of Virginia, Charlottesville, Virginia, USA

  • T.E. DeCarlo

    University of Alabama at Birmingham, Birmingham, Alabama, USA

  • R. Desiraju

    University of Central Florida, Orlando, Florida, USA

  • U. Dholakia

    Rice University, Houston, Texas, USA

  • M.J. Dorsch

    Clemson University, Clemson, South Carolina, USA

  • S. Fay

    Syracuse University, Syracuse, New York, USA

  • R. Ferraro

    University of Maryland, College Park, Maryland, USA

  • G. Franke

    University of Alabama, Tuscaloosa, Alabama, USA

  • S. Ganesan

    University of Notre Dame, Notre Dame, Indiana, USA

  • D. Gauri

    University of Arkansas, Fayetteville, Arkansas, USA

  • A.D. Gershoff

    University of Texas, Austin, Texas, USA

  • I. Geyskens

    Tilburg University, Tilburg, Netherlands

  • K. Gielens

    University of North Carolina at Chapel Hill, North Carolina, USA

  • E. Gijsbrechts

    Tilburg University, Tilburg, Netherlands

  • R. Goodstein

    Georgetown University, Washington, District of Columbia, USA

  • A. Guha

    University of South Carolina, Columbia, South Carolina, USA

  • G. Gundlach

    University of Notre Dame, Notre Dame, Indiana, USA

  • H. Gurnani

    Wake Forest University, Winston-Salem, North Carolina, USA

  • K. Haws

    Vanderbilt University, Nashville, Tennessee, USA

  • J. Heide

    University of Wisconsin at Madison, Madison, Wisconsin, USA

  • M. Hui

    The Chinese University of Hong Kong, Shatin, Hong Kong

  • V. Kanuri

    University of Miami, Coral Gables, Florida, USA

  • A. Khare

    University of Texas, Arlington, Texas, USA

  • O. Koenigsberg

    London Business School, London, UK

  • K. Kristofferson

    Arizona State University, Tempe, Arizona, USA

  • M. Kukar-Kinney

    University of Richmond, Richmond, Virginia, USA

  • S.K. Lam

    University of Georgia, Athens, Georgia, USA

  • E. Lee

    Syracuse University, Syracuse, New York, USA

  • D.J. Lund

    University of Alabama at Birmingham, Birmingham, Alabama, USA

  • N. Lurie

    University of Connecticut, Storrs, Connecticut, USA

  • A. Mägi

    University of Illinois at Chicago, Chicago, Illinois, USA

  • M. Mantrala

    University of Missouri, Columbia, Missouri, USA

  • D. Marinova

    University of Missouri, Columbia, Missouri, USA

  • R. McFarland

    ESSEC Business School, Cergy-Pontoise, France

  • P. McGoldrick

    University of Manchester, Manchester, England, UK

  • M. Mende

    Florida State University, Tallahassee, Florida, USA

  • V. Mittal

    Rice University, Houston, Texas, USA

  • F. Mulhern

    Northwestern University, Evanston, Illinois, USA

  • A. Nagpal

    University of Melbourne, Parkville, Victoria, Australia

  • S. Noble

    University of Tennessee, Knoxville, Tennessee, USA

  • H. Oppewal

    Monash University, Victoria, Victoria, Australia

  • W. Palmatier

    University of Washington, Seattle, Washington, USA

  • M. Parry

  • K.H. Pauwels

    Northeastern University, Boston, Massachusetts, USA

  • J.A. Petersen

    Pennsylvania State University, University Park, Pennsylvania, USA

  • S. Posavac

    Vanderbilt University, Nashville, Tennessee, USA

  • N. Puccinelli

    University of Bath, Bath, UK

  • R.W. Reczek

    The Ohio State University, Columbus, Ohio, USA

  • K. Reynolds

    University of Alabama, Tuscaloosa, Alabama, USA

  • L. Scheer

    University of Missouri, Columbia, Missouri, USA

  • M.L. Scott

    Florida State University, Tallahassee, Florida, USA

  • H. Shen

    The Chinese University of Hong Kong, Shatin, Hong Kong

  • J. Singh

    Case Western Reserve University, Cleveland, Ohio, USA

  • V. Singh

    New York University, New York, New York, USA

  • N.J. Sirianni

    University of Alabama, Tuscaloosa, Alabama, USA

  • R. Sohi

    University of Nebraska at Lincoln, Lincoln, Nebraska, USA

  • D. Sprott

    Washington State University, Pullman, Washington, USA

  • S. Sridhar

    Texas A&M University, College Station, Texas, USA

  • R. Suri

    Drexel University, Philadelphia, Pennsylvania, USA

  • M. Trivedi

    University at Buffalo, Buffalo, New York, USA

  • M. Tsiros

    University of Miami, Coral Gables, Florida, USA

  • J. van Doorn

    Rijksuniversiteit Groningen, Groningen, Netherlands

  • P.C. Verhoef

    Rijksuniversiteit Groningen, Groningen, Netherlands

  • K. Wathne

    University of Stavanger, Stavanger, Norway

  • M. Wetzels

    Maastricht University, Maastricht, Netherlands

  • L. Xia

    Bentley University, Waltham, Massachusetts, USA

  • M. Yadav

    Texas A&M University, College Station, Texas, USA

Social Media Co-ordinator

Editorial Assistant

  • J. Arnold

    University of Houston, Houston, Texas, USA