Journal of Interactive Marketing

Journal of Interactive Marketing - ISSN 1094-9968
Source Normalized Impact per Paper (SNIP): 2.683 Source Normalized Impact per Paper (SNIP):
SNIP measures contextual citation impact by weighting citations based on the total number of citations in a subject field.
SCImago Journal Rank (SJR): 3.289 SCImago Journal Rank (SJR):
SJR is a prestige metric based on the idea that not all citations are the same. SJR uses a similar algorithm as the Google page rank; it provides a quantitative and a qualitative measure of the journal’s impact.
Impact Factor: 5.097 (2019) Impact Factor:
The Impact Factor measures the average number of citations received in a particular year by papers published in the journal during the two preceding years.
© 2017 Journal Citation Reports ® (Clarivate Analytics, 2017)
5 Year Impact Factor: 8.008 (2019) Five-Year Impact Factor:
To calculate the five year Impact Factor, citations are counted in 2016 to the previous five years and divided by the source items published in the previous five years.
© 2017 Journal Citation Reports ® (Clarivate Analytics, 2017)
Volumes: Volume 4
Issues: 4 issues
ISSN: 10949968

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The Journal of Interactive Marketing aims to identify issues and frame ideas associated with the rapidly expanding field of interactive marketing, which includes both online and offline topics related to the analysis, targeting and service of individual customers. We strive to publish leading-edge, high-quality and original research that presents results, methodologies, theories, concepts, models and applications on any aspect of interactive marketing. The journal has no preferred or disallowed methodologies but is open to conceptually rigorous approaches of any type. Manuscripts should address current or emerging managerial problems and have the potential to impact practice and theory in interactive marketing.

A partial list of topics suitable for publication in the journal might include, but not be limited to:

  • Big data analytics
  • Multichannel and online retail strategy
  • Online advertising
  • Web Analytics
  • Browsing and buying behavior
  • E-service and self-service technology
  • Customer relationship management
  • Strategic use of IT
  • Social media marketing
  • Social media monitoring
  • Social network analysis
  • Mobile marketing
  • Search engine marketing
  • Influence/viral marketing
  • User-generated content
  • Privacy, trust and ethical issues
  • Dynamic pricing
  • Recommendation systems
  • Interactive B2B marketing
  • Customer journey analysis and marketing
  • Microtargeting
  • Targeted advertising and promotions
  • Content customization
  • Content marketing
  • Customer engagement
  • Ratings/reviews
  • Online customer behavior
  • Text analytics of online content (both user and brand generated)
  • Crowdsourcing
  • Marketing analytics

A more detailed presentation of the full scope of the journal is presented in Wendy W. Moe and Brian T. Ratchford (2018), "How the Explosion of Customer Data Has Redefined Interactive Marketing" Journal of Interactive Marketing, 42, A1-A2.

Ratchford, Brian T. (2015), "Some Directions for Research in Interactive Marketing," Journal of Interactive Marketing, 29, v-vii.