What is Elsevier doing with Elsevier Connect?
How we’re using our new social media channel to improve corporate communications
By Tom Reller Posted on 5 November 2013
We're proud of Elsevier Connect here and enthusiastic about how it has helped us better engage with the scientific community. So I was particularly excited to share what we are doing with industry colleagues at the recent STM Association conference in Frankfurt: STM Publishing: Continuity in Transition – Resilience and Reinvention.
My presentation was titled "Conversations and Content Marketing in STM Publishing — What Elsevier is doing through Elsevier Connect." I told the story of why Elsevier Connect was conceived, how we use it, how it works, and successes and challenges we face to grow the site in terms of engagement and scaling it on a global level.
Writing for Elsevier Connect
I misspoke in my talk when I said 50 percent of all the articles on Elsevier Connect are written by people who don't work for Elsevier. That number is actually 30 percent, whereas our goal is 50 percent. To that end, everyone in the research community is invited to submit story ideas. Think of Elsevier Connect as an avenue to tell the research community what you are working on.
My closing message was that, while I was there to present what Elsevier is doing, it's critical that more of our industry colleagues engage socially, both on a company and individual level. My colleague and co-panelist Helen Bray, Director of Communication at Wiley, then talked about their social site, Wiley Exchanges.
Much of the Q&A following our panel was about individual social media engagement and how company leaders need to encourage colleagues to talk more about the value their organization provides, while accepting that with increased engagement comes increased risks.
I encourage you to view the 16-minute presentation:
Fellow STM association members interested in probing more deeply into how social media can be used more effectively for themselves and their organizations are encouraged to attend the upcoming STM Masterclass on Developing Leadership and Innovation November 11 to 13 in College Park, Maryland. I'll lead a discussion that expands upon social engagement in the STM context, with the aim of encouraging people to consider further how social media and content marketing can support leadership development and improve constituent communications.[divider]
Tell us what you think
We're continually seeking feedback on what our readers think of Elsevier Connect, and I welcome your thoughts on how we're using it as a communications vehicle to better engage and educate about our role in the community. Please let us what you think in the comment section below.
As VP and Head of Global Corporate Relations at Elsevier, Tom Reller (@TomReller) leads a global team of media, social and web communicators for the world's largest provider of scientific, technical and medical (STM) information products and services. Together, they work to build on Elsevier's reputation by promoting the company's numerous contributions to the health and science communities, many of which are brought to life in our new online community and information resource: Elsevier Connect.
Reller directs strategy, execution and problem-solving for external corporate communications, including media relations, issues management and policy communications, and acts as a central communications counsel and resource for Elsevier senior management. Additionally, he develops and nurtures external corporate/institutional relationships that broaden Elsevier's influence and generate good will, including partnerships developed through the Elsevier Foundation.