As altmetrics turns 5, is it time to drop the ‘alt’?

At 2:AM conference in Amsterdam, proponents look to the future of altmetrics

Mike Taylor, Senior Product Manager in the Research Metrics group at Elsevier and one of the conference organizers, takes a good-natured swipe at the term "altmetrics" and asks if it’s off-putting: "Altmetrics are not sausages; they are made of good stuff. Let’s show it off!"

It has been five years since Impactstory co-founder Dr. Jason Priem coined the term altmetrics to cover the collection and analysis of links to academic papers from social media. The 2nd Altmetrics Conference in Amsterdam this fall hosted a discussion with the authors of the 2010 Altmetrics Manifesto – Jason, Dr. Paul Groth, who joined Elsevier this year as Disruptive Technology Director for Elsevier Labs; Dr. Cameron Neylon , Professor of Research Communications at the Center for Culture & Technology; and Dr. Dario Taraborelli, a behavioral scientist and social computing researcher who runs Research for the Wikimedia Foundation – to discuss the last five years and the future of this growing field.

It has been a remarkable period of activity. Start-ups such as and are mining social networks and blogs for links to research papers; hundreds of academic papers have been written – and interest in the research community is only accelerating. Elsevier has invested in the development of the new altmetrics dashboard on Scopus, and in the acquisition of Newsflo, which looks for mentions of authors, institutions and papers in the mass media, and whose data is being made available on and soon in SciVal).

Has altmetrics outgrown its name?

Should we drop the “alt” in altmetrics? Is there a better name? Tell us what you think in the comments.

Given this interest and the success of last year’s 1:AM conference in London, it was no surprise that the 2:AM Altmetrics Conference, hack day and sister event, the academically focused Altmetrics 15, were so successful.

Over 150 people – predominantly librarians – gathered in Amsterdam on October 7 and 8 to learn, contribute and discuss issues from around the field. The most notable question was: After five years, is it time to drop the “alt”? Is altmetrics ready for the big time?

The keynote by Dr. Simon Singh (@SLSingh) was on the wider issue of communication and outreach. Simon is a journalist and author (his books include The Simpsons and their Mathematical Secrets and The Code Book) who has been involved in communicating and translating science for many years, most notably as a documentary maker with the BBC. Simon’s presentation was extremely well received by the audience as he used anecdotes from his experiences as a science communicator to illustrate his theory that small is often best when it comes to supporting communication and outreach activities. He has a particular interest in correcting misrepresented science, using an attempt to turn a love song into a research-based text to particular good effect, as you can see in this video:

The session on “Altmetrics in the Library” featured a number of fascinating presentations. Like all sessions in the conference, it was broadcast live and has been put online:

Most notably, Dr. Kristi Lee Holmes, Director of the Galter Health Sciences Library at Northwestern University and Associate Professor of Preventive Medicine-Health and Biomedical Informatics, spoke about her work to extend the understanding of socio-economic impact and the work of translational medicine, and what the altmetrics community needs to do to extend the reach of altmetrics beyond the existing data sources. (Watch that segement here.)

Prof. Kristi Lee Holmes, PhD, of Northwestern University, talks about what the altmetrics community needs to do to extend the reach of altmetrics.

To date, the focus on altmetrics has been largely been on the use of altmetrics as a tool to give a different picture from traditional, citation-based metrics, and a number of presentations were in this area. Other speakers expressed hope that altmetrics will contribute to understanding the social impact of research (an area that Elsevier is supporting, via its collaboration with the Insight unit in the University of Ireland).

Is it ironic that a success indicator for altmetrics might be that we see the “alt” being dropped?

The future certainly promises to cement the field into research infrastructure. Even as altmetrics are being brought into establishment, and other types of metrics are being developed to cover research outputs such as datasets and software, the move to extend their reach and the science behind them is being planned. There are active projects to understand the meaning or sentiment involved in social citations, and one of the biggest talking points at the Altmetrics 15 workshop was the potential for generating social impact models from data derived from social networks.

The organizing committee of the Altmetrics Conference are taking a couple of months off – expect to see announcements on the location of 3:AM early this year. In the meanwhile, why not visit and view the videos?

Elsevier Connect Contributor

Mike TaylorMike Taylor (@herrison) has been part of Elsevier for almost 20 years, and has been involved in altmetrics for almost five years. Currently, he is Senior Product Manager in the Research Metrics group. He co-chairs the NISO Working Group on metrics for non-traditional research outputs, and is one of the founders and organizers of the Altmetrics Conference series.

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