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The Essential Persona Lifecycle: Your Guide to Building and Using Personas

Product Type: Book

Edition: 1

First Published: 2010

eBook: 978-0-12-381419-7

Paperback: 978-0-12-381418-0

The Persona Lifecycle

Product Type: Book

Edition: 1

First Published: 2006

eBook: 978-0-08-045573-0