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The Essential Persona Lifecycle: Your Guide to Building and Using Personas

Product Type: Book
Edition: 1st Edition
First Published: 2010
Print: 978-0-12-381418-0
eBook: 978-0-12-381419-7

The Persona Lifecycle

Product Type: Book
Edition: 1st Edition
First Published: 2006
Print: 978-0-12-566251-2
eBook: 978-0-08-045573-0