Winning at Collaboration Commerce

1st Edition

The Next Competitive Advantage

Authors: Heidi Collins Cindy Gordon José Cláudio Terra
Paperback ISBN: 9780750678179
Imprint: Butterworth-Heinemann
Published Date: 8th November 2005
Page Count: 272


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"Real time Collaboration Enterprise" is the new business model for market domination. Billions of dollars will be spent in this field, and by 2007 the majority of Global 1000 enterprises will be deploying real-time collaboration business processes to be a core of their business portfolios. Based on their extensive experience with cutting-edge technology, the authors discuss how to successfully implement collaboration commerce solutions, reporting lessons learned from leading companies such as P&G, Astra Zeneca, SAP, and Microsoft.

Key Features

  • Charts a new direction and breaks old paradigms—connects e-commerce with collaboration and value networks
  • Authors are leading thinkers
  • Collaboration is a hot topic


Executives charged with improving efficiency and revenue across the value chain, CEOs, CFOs, VPs of IT

Table of Contents

Beyond eCommerce: Collaboration Commerce Defined; Next Generation Business Models; Simplifying Business Models—Case Studies; C-Commerce Implementation Requirements;


No. of pages:
© Butterworth-Heinemann 2006
Paperback ISBN:

About the Author

Heidi Collins

Affiliations and Expertise

Heidi Collins, LLC, Allentown, PA

Cindy Gordon

Cindy Gordon, Ph.D., is CEO, Helix Commerce International Inc, a company specializing in knowledge capital. Previously Gordon was Vice President and Partner, XDL Intervest, a tier one technology venture capital firm.

Affiliations and Expertise

Helix Commerce International Inc, Toronto, ONT, Canada

José Cláudio Terra

Dr. José Cláudio C. Terra is CEO of TerraForum Consulting and director of the Executive MBA in KM at University of São Paulo, Brazil. He is frequently invited to speak about KM in North America, Europe and Brazil. In recent years, Terra has assisted numerous companies and institutions with their Knowledge Management programs, Corporate Portals and E-business projects.

Affiliations and Expertise

CEO of TerraForum Consulting, São Paulo, Brazil


"A great way to get started on thinking about the implications of collaboration, and more importantly a way to take action before the networked economy passes you by." -- Dave Snowden, CEO and Founder, The Cynefin Center "RBC Financial Group is continually looking through what the authors call the collaborative lens when we develop or enhance our business to improve the client experience. Dr. Gordon and her co-authors have done an outstanding job in highlighting real world examples of how C-commerce can take you to new heights when you're ready to look beyond the walls of your organization and partner with the best." -- Martin Lippert, Vice Chair and Head, Global Technology and Operations, RBC Financial Group "Whether you are an innovator or a forward-looking executive at an industry leader, Collaboration Commerce will be an essential resource for you. Knowledge and reputation flow through existing business relationship networks faster than ever before, which creates opportunities for re-inventing how business gets done in dozens of knowledge-intensive industries." --Konstantin Guericke, LinkedIn Co-Founder "In the past decade, companies achieved tremendous efficiency gains by streamlining their internal processes. Today's forward-thinking companies are using a collaborative commerce focus to achieve even greater efficiencies by optimizing their business networks and relationships beyond the firewall. "Winning with Collaboration Commerce" provides examples of how companies are using collaborative commerce to reach new customers, speed products to market and outperform their competitors." -- Subrah Iyar, CEO, WebEx Communications "This is a good read. The authors allude to a future where information is commoditized, access commands a premium, the information economy is replaced by a collaboration economy and