Why Blog?

Why Blog?

Motivations for Blogging

1st Edition - June 9, 2010

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  • Author: Sarah Pedersen
  • eBook ISBN: 9781780631714

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'Weblogging' or ‘blogging’ has joined e-mail and Internet home pages as one of the most popular uses of the Internet. This book focuses on the British blogosphere, comparing British bloggers to the more researched US. Motivations covered include the desire to connect with others online, the need to express opinions or blow off steam, or to share experiences, and a growing financial motivation in the blogosphere. Other motivations explored include a desire to become a ‘citizen journalist’, a need for validation, the commercial possibilities of blogging and the possibility of turning your blog into a published ‘book’.

Key Features

  • Expands the discussion of the blogging phenomenon outside the US
  • Focuses on the British blogosphere, comparing British bloggers to the more researched US
  • Includes a discussion of the motivations of women bloggers


Undergraduates and postgraduates on Media Studies, Internet Studies and New Media courses/modules

Table of Contents

  • Acknowledgements

    About the author

    Chapter 1: Introduction

    What is a blog?

    Early research on the blogosphere

    Research on the British blogosphere

    The aim of this book

    Chapter 2: The journal blog: a traditional form mediated by the Internet

    The diary genre

    The online diary

    Chapter 3: The journalism motivation

    Letters to the editor

    Making your voice heard: citizen journalism

    Mainstream media response

    Redressing the mainstream media

    Blogging politicians

    Blogging as creative writing

    Chapter 4: Beneficial blogging

    The blogging personality

    Letting it all out

    Positive feedback from readers

    Keeping in touch with friends

    Finding new friends

    Chapter 5: Do privacy concerns impact on blogging motivations?

    Secret from friends and family

    Secret from employers

    Chapter 6: The money motive



    Chapter 7: Blogs as tools

    Blogs as tools for teaching and learning

    Academic blogs

    Information gathering

    Chapter 8: Doing it for different reasons I: women’s motivations for blogging

    Male dominance

    Women’s motivations for blogging

    Blogroll differences

    Chapter 9: Doing it for different reasons II: Americans and Brits

    Demographic differences

    Perceptions of blogging

    Satisfactions from blogging

    Blogroll differences





Product details

  • No. of pages: 162
  • Language: English
  • Copyright: © Chandos Publishing 2010
  • Published: June 9, 2010
  • Imprint: Chandos Publishing
  • eBook ISBN: 9781780631714

About the Author

Sarah Pedersen

Dr Sarah Pedersen is a Reader in the Department of Communication, Marketing and Media, The Aberdeen Business School, at The Robert Gordon University in Aberdeen, where she is Course Leader of the MSc in Publishing Studies. Her research and teaching interests include computer-mediated communication, media history and gender and the media and she has published extensively on the subjects of UK blogging, women and blogging and women’s use of mass media. She is currently the Chair of the UK Association for Publishing Education (UK APE).

Affiliations and Expertise

The Robert Gordon University in Aberdeen, UK

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