Wedding Planning and Management

1st Edition

Consultancy for Diverse Clients

Authors: Maggie Daniels Carrie Loveless
Paperback ISBN: 9780750682336
Imprint: Butterworth-Heinemann
Published Date: 23rd February 2007
Page Count: 528


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Wedding Planning and Management provides a comprehensive introduction to the planning and management of weddings. Looking through an event management lens, Maggie Daniels and Carrie Loveless thoroughly explore the foundations, practice, and business of wedding planning. They include over 50 case studies, provide planning checklists, and set standards for best practice. The emphasis on diversity encompasses traditions from cultures around the globe.

The book is designed so that consultants, brides, grooms, vendors, scholars, and those simply fascinated by weddings can appreciate and apply the material. Visually stunning with over 150 images captured by award winning photojournalist Rodney Bailey, the full color pages lavishly illustrate concepts and spark the imagination.

Award Winning Book, Best of Category:'showYear=2008

As featured on ABC News Nightline and United Press International

Key Features

  • The first textbook on wedding consulting, with pedagogical features like introduction of theory, illustration through case studies, worksheets, checklists
  • Places wedding planning and management into a larger events management context
  • Provides practical resources and best practices for wedding consulting


Primary audience: Undergraduate students in Wedding Planning and Management; Events Management, Hospitality Management

Secondary audience: Events Management and Hospitality Professionals; Professional Seminars

Table of Contents


List of Case Studies

List of Figures

List of Tables



About the Authors

About the Photographer

Section I : Foundations

Chapter 1: Role and Scope of Wedding Consultancy
Market estimates
Titles, packages and roles
The organization of the book

Chapter 2: Weddings, Culture and Religion
Socialization for marriage
Mate selection
Pre-wedding rituals
Wedding customs
Changes in identity

Chapter 3: History and Hegemony
What is hegemony?
Hegemony and marriage
Hegemony and weddings
A balance of power

Chapter 4: The Mediated Construction of Weddings
Invented traditions
Celebrity weddings
Portrayal of weddings in film
Reality television
The internet

Chapter 5: The Changing Family, Law and Politics
Female workforce dynamics
The missing male
Cohabitation and divorce
Same-sex relationships and unions
Intercultural and interfaith marriages

Chapter 6: Weddings and Consumerism
The urge to consume
The quest for perfection
Sponsored weddings
Anti-consumptive and conservationist weddings

Chapter 7


No. of pages:
© Butterworth-Heinemann 2007
Paperback ISBN:

About the Author

Maggie Daniels

Margaret J. (Maggie) Daniels is an assistant professor of tourism and events management in the School of Recreation, Health and Tourism at George Mason University. Her research interests center on the economic development potential of events and tourism, event planning and evaluation, visitor motivations and tourism for individuals with specialized needs. Recent publications authored or co-authored by Dr. Daniels can be found in Annals of Tourism Research, Event Management, Journal of Leisure Research, Journal of Sport Tourism, Journal of Travel Research and World Leisure Journal. She co-authored three chapters found in Quality Tourism Experiences (Butterworth-Heinemann, 2005). She teaches classes in events management, program leadership and evaluation, meeting planning and tourism planning and policy.

Affiliations and Expertise

Assistant Professor of Tourism and Events Management in the School of Recreation, Health and Tourism at George Mason University, Fairfax, Virginia, USA

Carrie Loveless

Carrie Loveless is the CEO of “Carried Away Events” and an adjunct professor in the School of Recreation, Health and Tourism at George Mason University, Fairfax, Virginia, USA. She is a creative event designer with many years of corporate and social event experience and has managed events for Fortune 500 corporate sponsors including Microsoft, BMW, Coca-Cola, Kodak and IBM. She has staged events domestically and internationally for party sizes ranging from of twenty to five thousand, and specializes in weddings. Carrie earned her MBA in marketing from George Mason University and has completed additional studies at the Corcoran School of Art in Washington, the Rhode Island School of Design in Providence, and the Judith Blacklock Flower School in London.

Affiliations and Expertise

CEO of “Carried Away Events” and adjunct professor in the School of Recreation, Health and Tourism at George Mason University, Fairfax, Virgina, USA


"As Editor-in- Chief of Event Management: An International Journal, my congratulations go out to Dr. Daniels and Ms. Loveless on producing what has to be the most comprehensive and complete work on wedding planning ever produced. This text on one of the fastest growing segments of the event industry today will fill a knowledge void that has existed for some time. I am sure that this text will become a necessary element on the self of all students, academics and professionals who are either working in or researching this area of the event industry. The text from the theoretical grounding to the case studies, worksheets and checklists are well conceived and written in a manner that allows the beginning student to the experienced professional to understand and utilize the information. It is without any hesitation that I endorse this textbook to anyone who wants to learn and understand the wedding planning event business." --Dr. Kenneth F. Backman, Editor-in-Chief, Event Management: An International Journal; Associate Professor in the Department of Parks, Recreation and Tourism Management, Clemson University "With its ‘engaging’ style, rich illustrations, and comprehensive blend of culturally sensitive practical and background material, this book will quickly become an indispensable resource for those aspiring to become professional wedding planners, and also for those who want to be personally involved in their own wedding experience. Sure to become a classic!" --Dr. Laura Jane Lawton, Editor-and-Chief, Tourism Review International School of Tourism and Hotel Management University of South Carolina, USA Weddings are both big business and important social events. In today's fast-paced, complicated world, anyone setting out to plan their own wedding, or act as consultant, needs much more information and preparation than ever before. Today's wedding planner or consultant is a p