Web Project Management - 1st Edition - ISBN: 9781558606784, 9780080520902

Web Project Management

1st Edition

Delivering Successful Commercial Web Sites

Authors: Ashley Friedlein
Paperback ISBN: 9781558606784
eBook ISBN: 9780080520902
Imprint: Morgan Kaufmann
Published Date: 17th October 2000
Page Count: 324
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Web Project Management presents a solid Web project management method for building commercial Web sites. Developed by pres.co, a leading interactive agency, this refined eight-stage approach lets you closely manage your project's contributors, quality, costs, and schedules. Importantly, the book also details how to define, measure and understand the success of your project on an ongoing basis. This book is an indispensable resource, whether you are a project manager, online manager, Web director, consultant or producer.

Key Features

  • Includes insider tips from the perspective of the world's leading Web developers.
  • Focuses on project management as it relates to e-commerce.
  • Teaches you to organize and put together a team, develop goals, manage schedules and budgets, overcome pitfalls, maintain, evaluate and evolve a commercial Web presence.
  • Includes an introduction to the key principles of Web project management and a case study of the Channel 5 Web site-a popular project managed by the author.
  • Provides templates, via a companion Web site, that you can use to develop your own project documentation, a discussion forum, links to related sites, a glossary of terms, a database of useful white papers, and an Internet knowledge quiz.


Project Managers, Producers, Web Managers, Webmasters, Production Managers, Developers, Designers.

Table of Contents

Preface. The World of the Web Project Manager: 1 Setting the Scene. 1.1 Project Management Principles 1.1.1 The Force of Change on the Web 1.1.2 Parallel Development on Web Projects 1.1.3 Broader Skill Set Needed for Web Work 1.2 Roles and Responsibilities of the Web Project Manager 1.2.1 Knowledge 1.2.2 Communications 1.2.3 Documentation 1.2.4 Quality Control 1.2.5 Development 1.3 Where Do the Project Manager's Responsibilities Begin and End? 1.4 Attributes of a Good Project Manager 1.5 The Rewards of Being a Web Project Manager 1.6 The Composition of a Web Development Team 1.6.1 The Evolution of Web Development Teams 1.6.2 The Necessary Skills Within a Web Development Team 1.6.3 Team Structure 1.6.4 Roles and Responsibilities 1.7 Once upon a Time . . . 1.8 Summary

Method: 2 A Web Project Method. 2.1 The Importance of Having a Method 2.2 Different Methods for Different Purposes 2.3 Summary 3 The Project Road Map. 3.1 Project Phases and Work Stages 3.1.1 Phase 1 Overview: Preproduction 3.1.2 Phase 2 Overview: Production 3.1.3 Phase 3 Overview: Maintenance 3.1.4 Phase 4 Overview: Evaluation 3.2 Individual Projects as Part of a "Virtuous" Development Spiral 3.3 Team Workflow Throughout Project Work Stages 3.4 Project Manager Competencies and Tasks Mapped to Work Stages 3.5 Summary 4 Work Stage 1: Project Clarification. 4.1 Where the Project Manager Fits In 4.2 T


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© Morgan Kaufmann 2001
Morgan Kaufmann
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About the Author

Ashley Friedlein

Ashley Friedlein is cofounder and CEO of e-consultancy (www.e-consultancy.com), an online and offline service for U.K. e-business professionals, providing access to the best e-business information and advice. Previously, he was lead strategist and senior producer at Wheel, where he successfully managed the development, delivery, and ongoing maintenance of several major Internet sites, in particular those for media owners. Ashley comes from a background in digital media production, having worked at Pearson and Bloomberg and with the major U.K. broadcasters. He is the author of Web Project Management: Delivering Successful Commercial Web Sites (2001).

Affiliations and Expertise

e-consultancy, London, U.K.


"This book provides a clear and thorough roadmap for achieving success {in your work]. It is a comprehensive guide giving historical context as well as covering methodology and case studies. It's perfect for people who are looking to move into this challenging profession." —Andrew Bibby, Director of Projects, Razorfish