Web 2.0 Knowledge Technologies and the Enterprise - 1st Edition - ISBN: 9781843345374, 9781780631875

Web 2.0 Knowledge Technologies and the Enterprise

1st Edition

Smarter, Lighter and Cheaper

Authors: Paul Jackson
eBook ISBN: 9781780631875
Paperback ISBN: 9781843345374
Imprint: Chandos Publishing
Published Date: 17th May 2010
Page Count: 280
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Table of Contents

Web 2.0 tools and context; The modern business environment; From purpose to space; From space to function; From function to use; Putting it together; Conclusion.


Whilst enterprise technology departments have been steadily building their information and knowledge management portfolios, the Internet has generated new sets of tools and capabilities which provide opportunities and challenges for improving and enriching knowledge work. This book fills the gap between strategy and technology by focussing upon the functional capabilities of Web 2.0 in corporate environments and matching these to specific types of information requirement and behaviour. It takes a resource based view of the firm: why and how can the knowledge capabilities and information assets of organisations be better leveraged using Web 2.0 tools?

Identifying the underlying benefits requires the use of frameworks beyond profitability and cost control. Some of these perspectives are not in the usual business vocabulary, but when applied, demonstrate the role that can be played by Web 2.0, how to manage towards these and how to assess success. Transactive memory systems, social uncertainty, identity theory, network dynamics, complexity theory, organisational memory and the demographics of inter- generational change are not part of normal business parlance but can be used to clarify Web 2.0 application and potentiality.

Key Features

  • Written by a well-respected practitioner and academic
  • Draws on the author’s practical experience as a technology developer, designer, senior manager and researcher
  • Provides approaches to understanding and tackling real-world problems


Researchers who are seeking frameworks to assess the impact of Web 2.0 on businesses; MBA or MIS students who, as the emerging generation of business actors and managers, are seeking to understand how work is to be enhanced with Web 2.0 tools; Rhe reflective CIO, Information or Knowledge Management Professional who enjoys a fresh perspective on information technology tools


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© Chandos Publishing 2010
Chandos Publishing
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For any manger who wants to understand the full potential value of Web 2.0 rather than just its basic capabilities, Web 2.0 Knowledge Technologies and the Enterprise is a recommended read., Library Review

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About the Authors

Paul Jackson Author

Dr Paul Jackson is an information and knowledge management specialist who has been a systems developer, product development and project director, strategic consultant and university lecturer during an international career spanning 25 years. He has published widely and consults to government and industry.

Affiliations and Expertise

Manchester School of Management, UK