Visual Thinking for Design

Visual Thinking for Design

1st Edition - April 4, 2008
This is the Latest Edition
  • Author: Colin Ware
  • Paperback ISBN: 9780123708960
  • eBook ISBN: 9780080558417

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Description

Visual Thinking brings the science of perception to the art of design. Designers increasingly need to present information in ways that aid their audience’s thinking process. Fortunately, results from the relatively new science of human visual perception provide valuable guidance. In this book, Colin Ware takes what we now know about perception, cognition, and attention and transforms it into concrete advice that designers can directly apply. He demonstrates how designs can be considered as tools for cognition – extensions of the viewer’s brain in much the same way that a hammer is an extension of the user’s hand. The book includes hundreds of examples, many in the form of integrated text and full-color diagrams. Experienced professional designers and students alike will learn how to maximize the power of the information tools they design for the people who use them.

Key Features

  • Presents visual thinking as a complex process that can be supported in every stage using specific design techniques
  • Provides practical, task-oriented information for designers and software developers charged with design responsibilities
  • Includes hundreds of examples, many in the form of integrated text and full-color diagrams
  • Steeped in the principles of “active vision,” which views graphic designs as cognitive tools

Readership

Designers of all kinds, including professionals and students in information design, industrial design, interaction design, web design, and users of information visualization, who need practical guidance in visual and cognitive science in order to excel at their jobs—or future jobs.

Table of Contents

  • VISUAL QUERIES
    The Apparatus and Process of Seeing
    The Act of Perception
    Bottom-Up
    Top-Down
    Implications for Design
    Nested Loops
    Distributed Cognition
    Conclusion

    WHAT WE CAN EASILY SEE
    The Machinery of Low-Level Feature Analysis
    What Stands Out = What We Can Bias for
    Visual Search Strategies and Skills
    Using Multiscale Structure to Design for Search
    Conclusion

    STRUCTURING TWO DIMENSIONAL SPACE
    2.5D Space
    The Pattern-Processing Machinery
    The Binding Problem: Features to Contours
    The Generalized Contour
    Texture Regions
    Interference and Selective Tuning
    Patterns, Channels, and Attention
    Intermediate Patterns
    Pattern Learning
    Visual Pattern Queries and the Apprehendable Chunk
    Spatial Layout
    Horizontal and Vertical
    Pattern for Design
    Examples of Pattern Queries with Common Graphical Artifacts
    Semantic Pattern Mappings

    COLOR
    The Color-Processing Machinery
    Opponent Process Theory
    Channel Properties
    Principles for Design
    Color-Coding Information
    Emphasis and Highlighting
    Color Sequences
    Color on Shaded Surfaces
    Semantics of Color
    Conclusion

    GETTING THE INFORMATION: VISUAL SPACE AND TIME
    Depth Perception and Cue Theory
    2.5D DESIGN
    Affordances
    The Where Pathway
    Artificial Interactive Spaces
    Space Traversal and Cognitive Costs
    Conclusion

    VISUAL OBJECTS, WORDS, AND MEANING
    The Inferotemporal Cortex and the What Channel
    Generalized Views from Patterns
    Structured Objects
    Gist and Scene Perception
    Visual and Verbal Working Memory
    Thinking in Action: Receiving a Cup of Coffee
    Elaborations and Implications for Design Novelty
    Images as Symbols
    Meaning and Emotion
    Imagery and Desire
    Conclusion

    VISUAL AND VERBAL NARRATIVE
    Visual Thinking Versus Language-Based Thinking
    Comparing and Contrasting the Verbal and Written Modes
    Linking Words and Images Through Diexis
    PowerPoint Presentations and Pointing
    Mirror Neurons: Copycat Cells
    Visual Narrative: Capturing the Cognitive Thread
    Cartoons and Narrative Diagrams
    Conclusion

    CREATIVE META SEEING
    Mental Imagery
    The Magic of the Scribble
    Diagrams are Ideas Made Concrete
    Requirements and Early Design
    The Creative Design Loop
    Visual Skill Development
    Conclusion

    THE DANCE OF MEANING
    Review
    Implications
    Design to Support Pattern Finding
    Optimizing the Cognitive Process
    Learning and the Economics of Cognition
    Attention and the Cognitive Thread
    What’s Next?

Product details

  • No. of pages: 208
  • Language: English
  • Copyright: © Morgan Kaufmann 2008
  • Published: April 4, 2008
  • Imprint: Morgan Kaufmann
  • Paperback ISBN: 9780123708960
  • eBook ISBN: 9780080558417

About the Author

Colin Ware

Colin Ware is the world’s leading authority on the perceptual principles underlying the effective design of information displays. He combines interests in both basic and applied visualization research and he has advanced degrees in both computer science (MMath, Waterloo) and in the psychology of perception (PhD,Toronto). He has published over 160 articles in scientific and technical journals and at leading conferences. Many of these articles relate to the use of color, texture, motion and 3D displays in information visualization. His approach is always to combine theory with practice and his publications range from rigorously scientific contributions to the Journal of Physiology and Vision Research to applications oriented articles in ACM Transactions on Graphics and ACM Transactions on Computer-Human Interaction. Fledermaus, the leading visualization software used in oceanography, originated in software developed by him and his graduate students.

Affiliations and Expertise

Data Visualization Research Lab, University of New Hampshire, Durham, USA