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User Experience Re-Mastered - 1st Edition - ISBN: 9780123751140, 9780123751157

User Experience Re-Mastered

1st Edition

Your Guide to Getting the Right Design

Author: Chauncey Wilson
Paperback ISBN: 9780123751140
eBook ISBN: 9780123751157
Imprint: Morgan Kaufmann
Published Date: 11th September 2009
Page Count: 396
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User Experience Re-Mastered: Your Guide to Getting the Right Design provides an understanding of key design and development processes aimed at enhancing the user experience of websites and web applications. The book is organized into four parts. Part 1 deals with the concept of usability, covering user needs analysis and card sorting—a tool for shaping information architecture in websites and software applications. Part 2 focuses on idea generation processes, including brainstorming; sketching; persona development; and the use of prototypes to validate and extract assumptions and requirements that exist among the product team. Part 3 presents core design principles and guidelines for website creation, along with tips and examples on how to apply these principles and guidelines. Part 4 on evaluation and analysis discusses the roles, procedures, and documents needed for an evaluation session; guidelines for planning and conducting a usability test; the analysis and interpretation of data from evaluation sessions; and user interface inspection using heuristic evaluation and other inspection methods.

Key Features

*A guided, hands-on tour through the process of creating the ultimate user experience – from testing, to prototyping, to design, to evaluation

*Provides tried and tested material from best sellers in Morgan Kaufmann’s Series in Interactive Technologies, including leaders in the field such as Bill Buxton and Jakob Nielsen

*Features never before seen material from Chauncey Wilson’s forthcoming, and highly anticipated Handbook for User Centered Design


Beginning interface designers and developers, software designers, web designers, web application designers, interaction designers, appliance designers and developers, information architects, usability engineers, usability evaluators and development managers, students and teachers in computer science, graphic design, HCI, and usability.

Table of Contents


Part 1 ● Defining Usability

Chapter 1 What Is Usability?

Usability and Other Considerations

Definition of Usability

Example: Measuring the Usability of Icons

Usability Trade-Offs

Categories of Users and Individual User Differences

End Notes

Chapter 2 User Needs Analysis


The Objectives of User Needs Analysis

Setting Your Objectives

Background Research


Competitive Analysis

Interviews and Focus Groups

Informed Project Objectives

Task Analysis

What is Task Analysis?

Task Analysis for Web Site Design

Use Cases

Hierarchical Task Analysis

Techniques for Understanding Tasks

A Hybrid Approach to Task Analysis

Performance Improvements

Human-Error-Tolerant Design

Chapter 3 Card Sorting


When Should You Conduct a Card Sort?

Things to be Aware of When Conducting a Card Sort

Group or Individual Card Sort?

Preparing to Conduct a Card Sort

Conducting a Card Sort

Data Analysis and Interpretation

Suggested Resources for Additional Reading

Communicate the Findings


Suggested Resources for Additional Reading

Lessons Learned

Pulling It All Together

How Card Sorting Changed a Web Site Team’s View of How the Site Should be Planning and Preparing for the Card Sorting


Part 2 ● Generating Ideas

Chapter 4 Brainstorming


Chapter 5 Sketching: A Key to Good Design (Bill Buxton)

The Question of Design

We Are Not All Designers

The Anatomy of Sketching

From Thinking on to Acting on

Chapter 6 Persona Conception and Gestation

Setting the Scene: What’s Going on in Your Organization Now?

What is Conception and Gestation for Personas?

Persona Conception: Steps 1, 2, and 3

Persona Gestation: Steps 4, 5, and 6

How to Know You are Ready for Birth and Maturation


Chapter 7 Verify Prototype Assumptions and Requirements


Prototyping Requirements are not Software Requirements

Transformation of Assumptions to Requirements

Requirements and the Big Picture

Iteration 1: From Idea to First Visualization

Iteration 2: From Quick Wireframe to Wireframe

Iteration 3: From Wireframe to Storyboard

Iteration 4: From Storyboard to Paper Prototype

Iteration 5: From Paper Prototype to Coded Prototype

Iteration 6: From Coded Prototype to Software Requirements


Part 3 ● Designing Your Site

Chapter 8 Designing for the Web


The Lovely Rooms Hotel Booking Service

Design Principles for Web Sites

Designing Web Sites

Designing Home Pages and Interior Pages

Design Issues for Web Pages

Writing the Content of Web Pages


Part 4 ● Evaluation, Analysis

Chapter 9 Final Preparations for the Evaluation


Roles for Evaluators

Creating an Evaluation Script

Forms to Use When Asking for Permission to Record

The Pilot Test


Chapter 10 Usability Tests

Usability Tests

When to Test

Conducting The Interview

How to Analyze it

Chapter 11 Analysis and Interpretation of User Observation Evaluation Data

Introduction: How to Analyze and Interpret Data from Your Evaluation

Collating the Data

Summarizing the Data

Reviewing the Data to Identify Usability Problems

Working with Quantitative Data

Working with Qualitative Data

Interpretation of User-Observation Data

Writing the Evaluation Report


Chapter 12 Inspections of the User Interface


Creating the Evaluation Plan for Heuristic Inspection

Conducting a Heuristic Inspection

Analysis of Heuristic Inspection Data

Interpretation of Heuristic Inspection Data

Benefits and Limitations of Heuristic Evaluations

Variations of Usability Inspection





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© Morgan Kaufmann 2009
11th September 2009
Morgan Kaufmann
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About the Author

Chauncey Wilson

Chauncey Wilson

Chauncey Wilson is a UX Architect with 40 years of experience in human factors, usability, and user experience design. He has published and presented widely at UXPA, STC, CHI, APA, and HFES conferences. The author has published several books and chapters on usability engineering, brainstorming, surveys, victimization, and inspection methods. He has worked in small and large firms, started teams, consulted for a large firm, and consulted as a lone consultant. He enjoys the role of mentor and always tries to highlight the pros and cons of methods, principles, and processes. He is a member of the Skeptic’s society and enjoys the role of “Chief Skeptic.” Chauncey does not believe in magic numbers, miracle methods, or methodolotry.

Affiliations and Expertise

Senior User Researcher, Autodesk

Ratings and Reviews