Unleashing Web 2.0 - 1st Edition - ISBN: 9780123740342, 9780080551180

Unleashing Web 2.0

1st Edition

From Concepts to Creativity

Authors: Gottfried Vossen Stephan Hagemann
eBook ISBN: 9780080551180
Paperback ISBN: 9780123740342
Imprint: Morgan Kaufmann
Published Date: 23rd July 2007
Page Count: 368
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The emergence of Web 2.0 is provoking challenging questions for developers: What products and services can our company provide to customers and employees using Rich Internet Applications, mash-ups, Web feeds or Ajax? Which business models are appropriate and how do we implement them? What are best practices and how do we apply them?

If you need answers to these and related questions, you need Unleashing Web 2.0—a comprehensive and reliable resource that guides you into the emerging and unstructured landscape that is Web 2.0.

Gottfried Vossen is a professor of Information Systems and Computer Science at the University of Muenster in Germany. He is the European Editor-in-Chief of Elsevier’s Information Systems—An International Journal. Stephan Hagemann is a PhD. Student in Gottfried’s research group focused on Web technologies.

Key Features

  • Presents a complete view of Web 2.0 including services and technologies
  • Discusses potential new products and services and the technology and programming ability needed to realize them
  • Offers ‘how to’ basics presenting development frameworks and best practices
  • Compares and contrasts Web 2.0 with the Semantic Web


IT professionals, IT consultants, IT managers/CIOs, programmers, and students who will be developing web-based applications and related products during the next 5 years

Table of Contents

Chapter 1: A Brief History of the Web 1.1 A New Breed of Applications: The Rise of the Web 1.2 Technological Developments in a Nutshell 1.3 User Participation and Contribution: Socialization of the Web 1.4 Merging the Streams: The Arrival of “Web 2.0”

Chapter 2: A Review of the Technological Stream 2.1 Developments in Web Technology 2.2 Web Applications of XML 2.3 P2P 2.4 Summary

Chapter 3: Enabling Techniques and Technologies 3.1 Rich Internet Applications 3.2 APIs, WPCs, and their Mash-Ups 3.3 Tagging 3.4 Summary

Chapter 4: Sample Frameworks for Web Application Development 4.1 Development Methodologies 4.2 Client-Side Ajax Frameworks 4.3 Server-Side Frameworks 4.4 Frameworks for Other RIA Technologies 4.5 Summary

Chapter 5: Impacts of the Next Generation of the Web 5.1 Business Models for Internet and Web 5.2 Data Ownership 5.3 Software as a Service (SaaS) 5.4 Socialization and Co-Creation of Content 5.5 Summary

Chapter 6: The Semantic Web and Web 2.0 6.1 Basics 6.2 Languages of the Semantic Web 6.3 Ontologies 6.4 From Tagging to Ontologies and Back 6.5 Summary



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© Morgan Kaufmann 2007
Morgan Kaufmann
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About the Author

Gottfried Vossen

Gottfried Vossen is Professor of Computer Science and a Director of the Institür für Wirtschaftsinformatik, Universität Münster (Department of Information Systems, University of Muenster, Germany). His research in the area of object-based database systems has dealt primarily with models for data and objects, database languages, transaction processing, integration with scientific applications, XML and its applications, and workflow management.

Affiliations and Expertise

Institür für Wirtschaftsinformatik, Universität Münster, Department of Information Systems, University of Muenster, Germany

Stephan Hagemann

Affiliations and Expertise

Institür für Wirtschaftsinformatik, Universität Münster, Department of Information Systems, University of Muenster, Germany


"The most exciting aspect of this current era of the Web, which has come to be known as Web 2.0, is that everything is read/write. Whether it's people communicating and sharing content with each other on social network sites like YouTube and Facebook, or computers talking to each using web services, or people personalizing their news using RSS and blogs, Web 2.0 is a two-way experience - it's no longer a one-way, broadcast model as it was in the Dot Com era of the Web. Dr. Gottfried Vossen and Stephen Hagemann have very clearly explained this transition to the new read/write era of the Web, and they paint a picture of how it might progress to the next stage via Semantic Web and other technologies. This book will help you understand the ongoing evolution of the Web, and push you to create applications that take advantage of the read/write Web." --Richard MacManus, Editor, Read/WriteWeb (http://www.readwriteweb.com)

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