
Universal UX Design
Building Multicultural User Experience
Description
Key Features
- Teaches how to optimize design using internationalization techniques
- Explores how to develop web and mobile internationalization frameworks
- Presents strategies for effectively reaching a multicultural audience
- Reviews the essentials of cognitive UI perception and the related effects of socio-cultural conditioning, as well as how different cultural bias and expectations can work in UX design
Readership
UX professionals and researchers and upper level undergraduate and graduate HCI courses
Table of Contents
1. Introducing UX Basic Principles
2. Culture-Focused UX
3. Multicultural UX in the Enterprise
4. Knowing Your User Requirements
5. Internationalizing Design
6. Interaction Design and Visual Structure
7. Graphical Optimization
8. Controlled Language and International Markets
9. UX Text Optimization
10. Adapting to Change
11. Innovation in Multicultural UX
Product details
- No. of pages: 242
- Language: English
- Copyright: © Morgan Kaufmann 2016
- Published: November 19, 2016
- Imprint: Morgan Kaufmann
- Paperback ISBN: 9780128024072
- eBook ISBN: 9780128025956