Uniting North American Business

1st Edition

NAFTA Best Practices

Authors: Jeffrey D. Abbott Robert T. Moran
Paperback ISBN: 9780877193845
Imprint: Butterworth-Heinemann
Published Date: 4th September 2002
Page Count: 288


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Table of Contents

NAFTA: beginning and update; NAFTA: globalization and society; Understanding NAFTA's cultures and cultural values; Competencies of effective NAFTA managers; NAFTA best practices case studies; NAFTA and the new economy: rising social inequality; Building consensus to make NAFTA work: the logic of failure; Appendix A: guidelines for trading relationships under NAFTA.


In today's global economy, NAFTA continues to present unprecedented opportunities for companies in cross-border commerce. 'Uniting North American Business: NAFTA Best Practices' focuses on best business practices and lessons learned in the years since the NAFTA agreement was first signed, and their impact on both the economy and society.

'Uniting North American Business' provides you with the skills and competencies necessary to become more effective business managers and citizens in NAFTA countries by considering:

  • What is the scope of the NAFTA agreement itself?
  • What are some of the positive benefits of NAFTA?
  • What is really causing job loss attributed to NAFTA?
  • What should we know about Canada, the United States, and Mexico to better understand the culture and management philosophies of our partners?
  • What will society look like if current trends continue?

Key Features

Presents the opportunities, changes, and case studies of major corporations doing cross-border business in NAFTA countriesPart of bestselling Managing Cultural Differences SeriesCase studies and clear directions show you how to make NAFTA work to achieve business success


No. of pages:
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"Will NAFTA survive? In this much-needed book, Dr. Robert Moran and Jeffrey Abbott set forth the key mechanisms to move the agreement forward and describe the cultural and political synergies required for a breakthrough. In clear and persuasive prose, the authors make the case for that most elusive feature in market integration....'the development of trust.'" - Richard D. Mahoney, Ph.D. L.L.D., John F. Kennedy Scholar, University of Massachusetts; Former Arizona Secretary of State "An essential primer and resource for those interested in or working toward an effective Free Trade Area of the Americas." - Alfonso Sapia-Bosch, Ph.D., Adjunct Professor of Global Business, The American Graduate School of International Management "This is an important and timely book for American, Canadian, and Mexican managers and business students who seek to be truly effective within the NAFTA environment. ...The book is inclusive in its relevance not only for mainline industries but also for the high tech world of the 21st century. ... The section on 'NAFTA Best Practices' is worth the price of admission all by itself..." - Neil R. Abramson, Ph.D., Associate Professor of Business Policy, Simon Fraser University "...this book is a must-have. Not only does it explains the 'How's' and 'What's' of NAFTA, but most importantly the 'Why's.'" - Luis M. Milán, Director, Organization Planning and Development, FEMSA "...a masterful and deeply insightful work. I strongly recommend it to anyone involved in any aspect of uniting North American business." - International Journal of Intercultural Relations

About the Authors

Jeffrey D. Abbott Author

Jeffrey D. Abbott is Consultant in Corporate Strategy at Brown-Forman Corporation, Louisville, Kentucky. He has held management positions in two Mexican–American joint corporate ventures, and served as Visiting Foreign Professor at the ITESM, Monterrey, Mexico.

Affiliations and Expertise

Consultant in Corporate Strategy at Brown-Forman Corporation, Louisville, Kentucky.

Robert T. Moran Author

Robert Moran, Ph.D., is a Professor of Global Management, Emeritus at Thunderbird School of Global Management in Arizona, USA.

Affiliations and Expertise

Robert Moran, Ph.D., is a Professor of Global Management, Emeritus at Thunderbird School of Global Management in Arizona, USA.