Description

The spa industry is currently the fastest growing segment of the hospitality and leisure industry with revenues exceeding those from amusement parks, box office receipts, vacation ownership gross sales and ski resort ticket sales. Understanding the Global Spa Industry is the first book to examine management practices in this industry and offers a groundbreaking and comprehensive approach to global spa management, covering everything from the beginnings of the industry through to contemporary management and social and ethical issues. With contributions from internationally renowned business leaders, practitioners and academics, this unique book is packed with case studies, examples and advice for all those working in, and studying, the international spa industry. Understanding the Global Spa Industry brings an analytic lens to the spa movement, examining past, current and future trends and the potential for shaping wellness and health services in the 21st century.

Key Features

Spa services and the development of the spa business from its historical beginnings to the size of the market today. Business development and planning, spa operations and business models. Spa products and technologies, retailing and the application of branding and marketing strategies. Infrastructure, design and environmental issues including sustainability and social and environmental benchmarking. Human resources issues from education and training to professional and regulatory issues and professional and corporate ethics and values.

Readership

BA Tourism, BA Hospitality, MA Tourism, MA Hospitality for specific modules such as Niche tourism, special interest tourism or the completion of a Dissertation on related topics. Also industry practitioners.

Table of Contents

Introduction; The scope of the spa industry: historical and cultural antecedents: Spa philosophy and cultural influences; Towards a taxonomy of spas; Social trends and market size:Global wellness movement and spa utilisation trends; Social trends; Growth and turnover in the spa industry; Economic and business perspectives: Spa development and management; Economic modelling; Human resource development; Signature service; Intellecutal proerty protection; Industry sectors: Spas and the hospitality industry; Spas and the healthcare industry; Other business models of spas; Professionalism and education: Training and education; Standards of practice and training; Research base; Communication; Ethics and social responsibility; Marketing and selling the brand: Branding, concept development and retailing; the concepts of signature treatments/products; beauty and skin care; Spa lifestyle products; Spa cuisine; Future trends; Index

Details

No. of pages:
496
Language:
English
Copyright:
© 2008
Published:
Imprint:
Butterworth-Heinemann
Print ISBN:
9780750684644

About the editors

Marc Cohen

Professor Marc Cohen is one of Australia’s pioneers of integrative and holistic medicine who has made significant impacts on education, research, clinical practice and policy. He is a medical doctor and Professor of Health Sciences at RMIT University where he leads postgraduate Wellness Programs and supervises research into wellness and holistic health including research on yoga, meditation, nutrition, herbal medicine, acupuncture, lifestyle and the health impact of pesticides, organic food and detoxification. Prof Cohen sits on the Board of a number of national and international associations including the Australasian Integrative Medicine Association, the Global Spa and Wellness Summit and the Australasian Spa and Wellness Association, as well as serving on the Editorial Board of several international peer-reviewed journals. Prof Cohen has published more than 80 peer-reviewed journal articles and co-edited the text ‘Understanding the Global Spa Industry’, along with more than 10 other books on holistic approaches to health. He is a frequent speaker at many national and international conferences where he delivers inspiring, informative and uplifting presentations. His impact on the field has been recognised by four consecutive RMIT Media Star Awards as well as the inaugural Award for Leadership and Collaboration from the National Institute of Complementary Medicine.