One of the leading texts in the field, Tourism Management is the ideal introduction to the fundamentals of tourism as you study for a degree, diploma or single module in the subject.
It is written in an engaging style that assumes no prior knowledge of tourism and builds up your understanding as you progress through this wide ranging global review of the principles of managing tourism. It traces the evolution and future development of tourism and the challenges facing tourism managers in this fast growing sector of the world economy. This book is highly illustrated with diagrams and colour images, and contains short case studies of contemporary themes of interest, as well as new data and statistics.
This fourth edition includes new material focused on:
Pro poor tourism and poverty
The importance of Brazil, Russia, India and China (BRIC) Markets
The growing significance of low cost travel by air and on land
Tourism and sustainability, which runs throughout the book as a major theme, highlighting the challenge of climate change and future tourism growth
The growing significance of social media and Web 2.0 in tourism
Primary: First year undergraduate students studying tourism management, where the examination of tourism is from a specific business perspective, rather than a general social science perspective.
Chapter 01 Tourism Today; Chapter 02 Demand: Why Do People Engage in Tourism?; Chapter 03 Transporting the Tourist I: Surface Transport; Chapter 04 Transporting the Tourist II: The Aviation Sector; Chapter 05 Accommodation and Hospitality Services; Chapter 06 Tour Operating and Travel Retailing; Chapter 07 Visitor Attractions; Chapter 08 The Management of Tourism; Chapter 09 The Public Sector and Tourism; Chapter 10; Managing the Visitor and their Impacts; Chapter 11 The Future of Tourism: Post Tourism
- No. of pages:
- © Butterworth-Heinemann 2011
- 22nd March 2011
- Paperback ISBN:
Stephen Page is Senior Professor of Sustainable Tourism Management at London Metropolitan Business School. He has worked in the UK, New Zealand, Australia, Ireland and France and has written, edited or contributed to 33 leading books on tourism, a number of which have been sponsored by the tourism sector. He has worked with many private sector and public sector agencies on tourism consultancy in terms of tourism and leisure strategies, feasibility studies, problem-solving including high profile projects such as the Channel Tunnel and Auckland’s Sky Tower in New Zealand. He is also an editor of the top Tourism journal, Tourism Management published by Elsevier and Series Editor of the Elsevier Advances in Tourism Research Series. He is a regular contributor to industry conferences and meetings as a speaker on industry-related topics and has been ranked as one of the top Tourism academics in the UK based on publications in the top three Tourism journals for the 5 year period 2003-2008.
Senior Professor, Sustainable Tourism Management, London Metropolitan University