Tourism in the New Europe

1st Edition

Perspectives on SME Policies and Practices

Editors: Rhodri Thomas Marcjanna Augustyn
Hardcover ISBN: 9780080447063
Imprint: Elsevier Science
Published Date: 19th October 2006
Page Count: 262


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Table of Contents

Small firms in the new Europe: an overview (M. Augustyn and R. Thomas); Competitive advantage in virtual teams of e-Entrepreneurs: evidence from the European tourism and hospitality industry (H. Matlay and P. Westhead); The economic performance of the Slovak tourism businesses (V. Baláž); Strategic imperatives for tourism SMEs in Europe (C. Dale and N. Robinson); The role of SMEs in tourism development: An industrial district approach applied to Killarney, Ireland (Z. Mottiar and T. Ryan); Social enterprise in the UK Tourism industry (J. Pheby); Scottish rural tourism enterprises and the sustainability of their communities: a local Agenda 21 approach (D. Leslie); Tourism SMEs in the context of sustainability: a case study of Pomerania Voivodship, Poland (B. Marciszewska and A. Staszewska); Developing rural tourism in Finland through entrepreneurship (R. Komppula); Linking rural heritage and traditions with tourism SMEs in Slovenia (S. Sibila Lebe); Strategies for small and medium sized hotels in the Slovak Republic (M. Gúèik, V. Maráková, I. Šípkova); The Effectiveness of Promoting Package Tours by Polish Travel Agents (J. Staszewska, J. Klisinski, I. Sowier-Kasprzyk); Encouraging enhanced customer relationship management in accommodation SMEs: the case of Seville, Spain (M. Castellanos-Verdugo, Ma de los Angeles Oviedo-Garcia and N. Veerapermal); Motivation and business performance: a case study of tourism SMEs in Norway (H. Holmengen); Tourism SMEs in an aspirant member state: Turkey (S. Mehter Aykin and V. Altintas); Small business in the tourism and hospitality industry of Russia (Vi. Saprunova); Small firms in the new Europe: key issues, conclusions and recommendations (M. Augustyn and R. Thomas).


The book represents a state of the art review of key research on small firms in tourism in relation to European integration. It is, therefore, an essential resource for those engaged in research relating to tourism SMEs in transitional economies throughout the world. In addition, it is an essential purchase for the increasing number of students studying modules on small businesses as part of their final year undergraduate and postgraduate degree programmes.

One of the key features of this book is its clear focus on breaking new ground by reporting recent research and theorising on small firms in tourism. In many cases, the analysis provided by contributors will carefully relate small business behaviour to issues of wider concern to tourism academics and policy-makers. It is also distinctive for its overt emphasis on contrasting European experiences.

These characteristics contrast with the existing literature on small firms in tourism and hospitality, particularly in Europe. Previous literature achieved their aims by providing valuable syntheses of existing literature. Now that such 'taking of stock' has been undertaken, there is a demand for more overtly research-based texts that are nevertheless accessible to a wide audience. This book does exactly that.

Key Features

Focuses on small firms in European tourism Breaks new ground by being a research-based text that remains accessible to a wide audience *An excellent resource for those researching small business and tourism in transitional economies worldwide


Researchers in the field of tourism and hospitality, and small businesses more generally, and, potentially, policy-makers. Their will also be a smaller student market of postgraduate students on tourism (or hospitality) management programmes. The book would take advantage of the growing number of small business modules on such programmes.


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Elsevier Science
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About the Editors

Rhodri Thomas Editor

Dr Rhodri Thomas has edited and co-authored five books and written extensively for various refereed journals. His work won Best Article awards in 1995 and 2001 in IJCHM and QAE respectively. In addition, he has contributed various chapters to other edited collections and made various national and international conference presentations. He is a member of the following Editorial Boards: International Journal of Entrepreneurship; Journal of Small Business and Enterprise Development, International Journal of Contemporary Hospitality Management, and Local Economy. He is Convenor of the ATLAS Tourism SMEs Research Network (ATLAS currently has members in more than seventy countries).

Affiliations and Expertise

Centre for the Study of Small Tourism and Hospitality Firms, Leeds Metropolitan University, UK

Marcjanna Augustyn Editor

Dr Marcjanna Augustyn’s research interests include strategic management and quality management within tourism SMEs as well as European tourism policy. She has published 26 pieces of work and presented 24 conference papers. Her research work received a grade 4 in the 2001 Research Assessment Exercise within Unit of Assessment 43: Business and Management Studies: Tourism. Marcjanna also acts as the Book Reviews Editor for "Tourism Analysis. An Interdisciplinary Journal" and is a member of the Tourism Society (UK) and AIEST: International Association of Scientific Experts in Tourism (Switzerland).

Affiliations and Expertise

Scarborough Management Centre,The Business School, University of Hull