This book provides a complete overview of timeshare development and operation models. The authors take a comprehensive look at the present and future of this growing segment of the hospitality industry, including specialized approaches to marketing, human resources, service quality, finance, legal considerations and professional ethics.
Timeshare, or vacation ownership, is a relatively recent leisure phenomenon. It emerged in the late 1950s as a way to secure extra capital resources to fund property expansion. Shareholders had the right to use these properties on a regular basis. Although arrangements have grown in complexity and variation, the model allows for customers to buy rights to use a property for a fixed time period each year. Timeshare arrangements have experienced rapid international growth particularly in the last fifteen to twenty years and are now an important vacation arrangement. Most of the world's major hotel and resort developers now operate timeshare properties. Firms like Marriott, Hilton, Hyatt, Disney and Ramada have brought a new formality and legitimacy to timeshare development and operation.
- Covers the fastest growing area in the hospitality industry
- Takes operational approach the entire timeshare product, not just marketing & sales
- Clarifies the mystery of the timeshare product, cuts through preconceptions
Timeshare operators, resort managers; advanced students in specialized Timeshare/Vacation Ownership programs, in courses on Resort Operations and Management, Introductory Lodging Management
Chapter 1: Evolution of the timeshare industry Chapter 2: Timeshare resort development and financing Chapter 3: Real estate development Chapter 4 Consumers and consumer behaviour Chapter 5: Relationship marketing selling and beyond Chapter 6: Consumer finance Chapter 7: Human resource management in timeshare operations Chapter 8: Managing service quality in timeshare Chapter 9: Home owners associations and stakeholder management Chapter 10: Business ethics and ethical practice Chapter 11: The future of timeshare: a matter of strategy
- No. of pages:
- © Butterworth-Heinemann 2006
- 9th January 2006
- Hardcover ISBN:
"This is a well-written and definitive text regarding the Timeshare Industry. Timeshare Resort Operations is a wonderful resource and I am looking forward to its availability to use it for my new class in Timeshare Administration." -- Joseph W. Holland, Professor, Department of Hospitality and Tourism, University of Wisconsin-Stout "This textbook provides a comprehensive guide essential for the timeshare operator. It is a definitive work with relevant examples that will stand the test of time." -- Tammie J. Kaufman Ph.D., Assistant Professor, Rosen College of Hospitality Management, University of Central Florida "At long last there is finally a book which effectively describes the origins of the timeshare industry and how it works. This book is useful to timeshare/vacation ownership property owners, developers, university faculty, students and others interested in learning more about the timeshare and vacation ownership industry. There is no comparable repository of reliable information in print about the industry. I highly recommend it for everyone who owns, develops or is thinking about the timeshare/vacation ownership industry as well as those thousands of individuals who work in the industry and who typically know a lot about their company, but less about the industry as a whole. This book can give sales personnel a leg up on competition as it provides the tools necessary to become reliable experts." -- Robert H. Woods, Ph.D., Professor, Harrah College of Hotel Administration, University of Nevada-Las Vegas