Description

Vacation ownership is becoming a mainstream travel product. Continued growth based on number of units sold and an increasing number of international brands has placed this segment in a very strong position. As the market continues to grow there is an increasing demand for clear and engaging sources of information on the key issues and components of vacation ownership, from both hospitality management students and the public. This book updates hospitality students in this vacation sector, provides the key background information, explanation of the growth, the components to vacation ownership management and an overview of opportunities in vacation ownership management. Timeshare Management provides the understanding of the financing, marketing, sales, management, and human resource issues surrounding the subject - vital to any hospitality and tourism student.

Key Features

* Provides an overview of vacation ownership management by sharing the segment's history, terms, and rules * Offers skills that are necessary for success in this segment * Establishes best practice examples through a case study format

Readership

Undergraduates in hospitality; hospitality managers

Table of Contents

1. Vacation ownership resort development: an overview 2. The Vacation Owner 3. The Community 4. Marketing Vacation Ownership Resorts 5. Sales 6. Points vs. Weeks 7. The role of exchange companies 8. Financing in the Timeshare Industry 9. Service Quality Mangement 10. Service Quality Mangement 11. Human Resources 12. Condominium Hotels 13. Vacation ownership expansion

Details

No. of pages:
216
Language:
English
Copyright:
© 2009
Published:
Imprint:
Butterworth-Heinemann
Print ISBN:
9780750685993
Electronic ISBN:
9780080942636

About the editors

Conrad Lashley

Professor Conrad Lashley is Professor of Leisure Retailing at the Centre for Leisure Retailing at the Nottingham Business School. His research interests have largely been concerned with service quality management, and specifically employee empowerment in service delivery. He works closely with several major industry organizations including the British Institute of Innkeeping, J. D. Wetherspoon and McDonald’s Restaurants Limited.