The Secrets of Successful Public Relations and Image-Making
1st Edition
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Description
The Secrets of Successful Public Relations and Image-Making discusses several methods for effective public promotion. The book is comprised of 10 chapters that deal with the various aspects of image-making. The text first discusses what public relations is; who needs it; and what its applications are in different industries. The succeeding chapters cover the methods, technology, and concerns in an image promotion campaign, which include persuasion techniques, media promotions and events, and sponsorship. The book also tackles the importance of internal relation to public relations. The last chapter provides a guide in starting up a promotion campaign.
The book will be of use to public relations practitioners and business owners who need an overview of the elements involved in public relations.
Table of Contents
Preface
Chapter 1 What is Public Relations
Chapter 2 Media Relations
Chapter 3 The Persuasion Techniques
Chapter 4 TV and Radio
Chapter 5 The Media Event and the Product Launch
Chapter 6 Community Relations
Chapter 7 Sponsorship
Chapter 8 Internal Communications
Chapter 9 Employing a PR Consultancy
Chapter 10 Starting up
Index
Details
- No. of pages:
- 208
- Language:
- English
- Copyright:
- © Butterworth-Heinemann 1990
- Published:
- 20th January 1991
- Imprint:
- Butterworth-Heinemann
- eBook ISBN:
- 9781483103730