The Secrets of Successful Public Relations and Image-Making

The Secrets of Successful Public Relations and Image-Making

1st Edition - January 20, 1991

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  • Author: Tony Greener
  • eBook ISBN: 9781483103730

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The Secrets of Successful Public Relations and Image-Making discusses several methods for effective public promotion. The book is comprised of 10 chapters that deal with the various aspects of image-making. The text first discusses what public relations is; who needs it; and what its applications are in different industries. The succeeding chapters cover the methods, technology, and concerns in an image promotion campaign, which include persuasion techniques, media promotions and events, and sponsorship. The book also tackles the importance of internal relation to public relations. The last chapter provides a guide in starting up a promotion campaign. The book will be of use to public relations practitioners and business owners who need an overview of the elements involved in public relations.

Table of Contents

  • Preface

    Chapter 1 What is Public Relations

    Chapter 2 Media Relations

    Chapter 3 The Persuasion Techniques

    Chapter 4 TV and Radio

    Chapter 5 The Media Event and the Product Launch

    Chapter 6 Community Relations

    Chapter 7 Sponsorship

    Chapter 8 Internal Communications

    Chapter 9 Employing a PR Consultancy

    Chapter 10 Starting up


Product details

  • No. of pages: 208
  • Language: English
  • Copyright: © Butterworth-Heinemann 1991
  • Published: January 20, 1991
  • Imprint: Butterworth-Heinemann
  • eBook ISBN: 9781483103730

About the Author

Tony Greener

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