The Secrets of Successful Public Relations and Image-Making

The Secrets of Successful Public Relations and Image-Making

1st Edition - February 15, 1990

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  • Author: Tony Greener
  • eBook ISBN: 9781483100517

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The Secrets of Successful Public Relations and Image-Making provides an overview of the various aspects of public relations (PR). The book is comprised of 10 chapters that cover several areas of PR. Chapter 1 reviews the concept of PR, and Chapter 2 covers media relations. Chapter 3 discusses the persuasion techniques used in PR. Chapter 4 talks about the use of TV and radio, while Chapter 5 tackles media event and product launch. The book also covers community relations and discusses sponsorship. Internal communications and PR consultancy are also explained. The last chapter discusses starting up a PR campaign. The book will be of great use to entrepreneurs who are looking forward to conducting their won PR activity.

Table of Contents

  • Preface

    1 What is Public Relations?

    2 Media Relations

    3 The Persuasion Techniques

    4 TV and Radio

    5 The Media Event and the Product Launch

    6 Community Relations

    7 Sponsorship

    8 Internal Communications

    9 Employing a PR Consultancy

    10 Starting up


Product details

  • No. of pages: 208
  • Language: English
  • Copyright: © Butterworth-Heinemann 1990
  • Published: February 15, 1990
  • Imprint: Butterworth-Heinemann
  • eBook ISBN: 9781483100517

About the Author

Tony Greener

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