The Secrets of Successful Public Relations and Image-Making - 1st Edition - ISBN: 9780434906963, 9781483100517

The Secrets of Successful Public Relations and Image-Making

1st Edition

Authors: Tony Greener
eBook ISBN: 9781483100517
Imprint: Butterworth-Heinemann
Published Date: 15th February 1990
Page Count: 208
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Description

The Secrets of Successful Public Relations and Image-Making provides an overview of the various aspects of public relations (PR). The book is comprised of 10 chapters that cover several areas of PR.

Chapter 1 reviews the concept of PR, and Chapter 2 covers media relations. Chapter 3 discusses the persuasion techniques used in PR. Chapter 4 talks about the use of TV and radio, while Chapter 5 tackles media event and product launch. The book also covers community relations and discusses sponsorship. Internal communications and PR consultancy are also explained. The last chapter discusses starting up a PR campaign. The book will be of great use to entrepreneurs who are looking forward to conducting their won PR activity.

Table of Contents


Preface

1 What is Public Relations?

2 Media Relations

3 The Persuasion Techniques

4 TV and Radio

5 The Media Event and the Product Launch

6 Community Relations

7 Sponsorship

8 Internal Communications

9 Employing a PR Consultancy

10 Starting up

Index

Details

No. of pages:
208
Language:
English
Copyright:
© Butterworth-Heinemann 1990
Published:
Imprint:
Butterworth-Heinemann
eBook ISBN:
9781483100517

About the Author

Tony Greener