The Secrets of Successful Public Relations and Image-Making
1st Edition
Authors:
Tony Greener
eBook ISBN: 9781483100517
Imprint: Butterworth-Heinemann
Published Date: 15th February 1990
Page Count: 208
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Description
The Secrets of Successful Public Relations and Image-Making provides an overview of the various aspects of public relations (PR). The book is comprised of 10 chapters that cover several areas of PR.
Chapter 1 reviews the concept of PR, and Chapter 2 covers media relations. Chapter 3 discusses the persuasion techniques used in PR. Chapter 4 talks about the use of TV and radio, while Chapter 5 tackles media event and product launch. The book also covers community relations and discusses sponsorship. Internal communications and PR consultancy are also explained. The last chapter discusses starting up a PR campaign. The book will be of great use to entrepreneurs who are looking forward to conducting their won PR activity.
Table of Contents
Preface
1 What is Public Relations?
2 Media Relations
3 The Persuasion Techniques
4 TV and Radio
5 The Media Event and the Product Launch
6 Community Relations
7 Sponsorship
8 Internal Communications
9 Employing a PR Consultancy
10 Starting up
Index
Details
- No. of pages:
- 208
- Language:
- English
- Copyright:
- © Butterworth-Heinemann 1990
- Published:
- 15th February 1990
- Imprint:
- Butterworth-Heinemann
- eBook ISBN:
- 9781483100517
About the Author
Tony Greener
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