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The Secrets of Successful Public Relations and Image-Making provides an overview of the various aspects of public relations (PR). The book is comprised of 10 chapters that cover several areas of PR.
Chapter 1 reviews the concept of PR, and Chapter 2 covers media relations. Chapter 3 discusses the persuasion techniques used in PR. Chapter 4 talks about the use of TV and radio, while Chapter 5 tackles media event and product launch. The book also covers community relations and discusses sponsorship. Internal communications and PR consultancy are also explained. The last chapter discusses starting up a PR campaign. The book will be of great use to entrepreneurs who are looking forward to conducting their won PR activity.
1 What is Public Relations?
2 Media Relations
3 The Persuasion Techniques
4 TV and Radio
5 The Media Event and the Product Launch
6 Community Relations
8 Internal Communications
9 Employing a PR Consultancy
10 Starting up
- No. of pages:
- © Butterworth-Heinemann 1990
- 15th February 1990
- eBook ISBN:
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