The ROI Fieldbook

1st Edition

Strategies for Implementing ROI in HR and Training

Authors: Patricia Phillips Jack J. Phillips Ron Stone Holly Burkett
Paperback ISBN: 9780750676229
Imprint: Butterworth-Heinemann
Published Date: 12th September 2006
Page Count: 416


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Table of Contents

Introduction: setting the stage: The challenge; How to use this book; Readiness for ROI: Readiness issues; Status of accountability; Drivers; Symptoms; Using the ROI process; Organizing for ROI: Key responsibilities for all team members and specialists; Task force approach; The independence issue; The independent staff; The limited staff approach; The no-staff approach; Staff preparation and development: Staff development issues; Certification outline/objectives; 2-day workshop outline/objectives; 1-day workshop outline/objectives; ROI briefing; ROI overview; Reading and discussion program; Getting Started: setting goals and targets: How to initiate the ROI process; Setting targets; Selecting programs for ROI; Adjusting the process; Policy and procedures: Policy and procedure issues; Topics addressed; Policy statements; Example; Tools and templates:; Planning the ROI process; Data collection for ROI; Isolating the effects of specific programs; Converting data to monetary values; Calculating the ROI; Doing it faster: just-in-time implementation: Implementation guidelines; Implementation shortcuts; Risk analysis and contingency planning; Communication: Impact studies; Progress reporting; Overall - scorecard; Importance of communication; Staying on track: Key issues; Using a project plan; Gauging reaction; Taking the results-based test again; The annual audit; Use self reviews; Using an outside review; Resources: Books; Articles; Case studies; Research reports; Web sites; Software; Professional development: The ROI network; Create your own network; Reading list; Developing case studies; Publishing case studies; Publishing articles; Making professional presentations; Serving on an expert panel.


Since the publication of 'Return on Investment in Training and Performance Improvement Programs,' many individuals have attempted to implement the ROI methodology in their organizations. Having a credible process does not guarantee that an organization will implement the process effectively throughout the various functions and divisions. 'The ROI Fieldbook' will help organizations implement ROI successfully, by providing concrete techniques, tools, strategies, and reproducible items.

Jack Phillips and Patti Phillips and their associates have helped hundreds of organizations and individuals with their ROI workshops. 'The ROI Fieldbook' provides many different strategies for tackling the critical issues of implementation. The authors examine every key barrier to implementation and suggest strategies for overcoming, minimizing, or removing the barriers.

The accompanying CD contains dozens of tools, instruments, and templates aimed at providing helpful resources for the individual or the team responsible for implementing ROI. Case studies from a variety of organizations illustrate the broad range of application and implementation. The CD also includes interactive material such as "Are You Ready for ROI"—a self-assessment test. Other material includes templates for data collection, ROI analysis plan, action plan, and a cost summary sheet.

Key Features

  • The first book to provide the basic steps to implementing the ROI process for HR professionals
  • Templates and tools allow you to apply ROI to your organization
  • Strategies and tools result from the authors' work in over 1,000 organizations implementing the ROI process


HR directors and managers, consultants working with companies on ROI


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"The ROI Fieldbook is the industry's best and most practicable offering in this field to date. Using the Phillips' tools, I was able to isolate and quantify my team's impact on new sales -- $8.75 for each $1.00 invested in sales training. The ROI Fieldbook changes the game from "hoping for a seat at the table" to "driving the ROI agenda" for your function. A must for every training director and practitioner -- and their CEO/CFO." -- Steve McConnell, AVP, Producer Partner Programs, The Hartford "Performance consultants, training managers, HR practitioners -- anyone who needs to conduct an ROI impact study of a training or performance improvement initiative -- will benefit from The ROI Fieldbook. It has information, tools, templates and guidelines that you can use immediately." -- Dana Gaines Robinson and James C. Robinson, Coauthors of Performance Consulting and Strategic Business Partner "I found the text to be well organized, and presented information in an 'easy-to-implement' manner. The Chapter on 'Forecasting the ROI' was particularly useful, with applicable examples and illustrations; and I found the Section on 'Implementation Issues', especially the oganizational readiness assessment, to be invaluable. Every performance and learning consultant needs this book in their toolkit!" -- Kimberly Green, Performance Consultant, California ISO

About the Authors

Patricia Phillips Author

Patti Phillips, PhD., president and CEO of the ROI Institute, Inc., earned her doctoral degree in International Development and her master’s degree in Public and Private Management. Early in her professional career, she was a corporate manager who observed performance improvement initiatives from the client perspective and knew that results were imperative. As manager of a market planning and research organization for a large electric utility, she and her team were responsible for the development of electric utility rate programs for residential and commercial customers. In this role, she played an integral part in establishing Marketing University, a learning environment that supported the needs of new sales and marketing representatives. Internationally known as an accountability, measurement, and evaluation expert, Ms. Phillips facilitates workshops all over the world and consults with US and international organizations – public, private, non-profit, and educational – on implementing the ROI Methodology™. She is the author of The Bottomline on ROI, CEP Press (2002), which won the 2003 ISPI Award of Excellence. She is editor or co-author of Return on Investment (ROI) Basics (ASTD 2006), ROI at Work: Best-Practice Case Studies from the Real World (ASTD Press 2005), Proving the Value of HR: How and Why to Measure ROI (SHRM 2005), The Human Resources Scorecard: Measuring the Return on Investment (Butterworth-Heinemann, 2001), and Measuring ROI in the Public Sector (ASTD 2002).

Affiliations and Expertise

President and CEO of the ROI Institute, Inc.

Jack J. Phillips Author

Jack J. Phillips, PhD, is a world-renowned expert on measurement and evaluation and chair of the ROI Institute, Inc., which provides consulting services, workshops and keynote addresses for Fortune 500 companies and major organizations around the world. He developed the ROI Methodology™, a revolutionary process that provides bottom-line figures and accountability for all types of training, performance improvement, human resources and technology programs and is used worldwide by corporations, governments and non-profit organizations. His expertise in measurement and evaluation is based on nearly thirty years of corporate experience in five industries. He has served as training and development manager at two Fortune 500 firms, senior HR officer at two firms, president of a regional federal savings bank, and management professor at a major state university. Phillips is the author or editor of more than 30 books and more than 100 articles.

Affiliations and Expertise

Developer of the ROI Methodology and Chair of the ROI Institute, Inc.

Ron Stone Author

Ron Drew Stone is an author, international consultant and presenter, and one of the world’s most recognized and accomplished authorities on improving and measuring training and performance improvement interventions. He provides consulting services in performance improvement, linking training to organization business measures, designing training for results and ROI, and measuring program results. Ron also certifies practitioners in the ROI process, and conducts a full range of public and in-house performance improvement and measurement workshops. He also conducts a workshop on situational needs assessment. Ron has over 30 years of diverse experience in economic development, engineering, training, and human resources. He has authored several books and has contributed to numerous published case studies and resource books. He is a certified change consultant. He has a BBA from Georgia State University.

Affiliations and Expertise

Practice Leader, Jack Phillips Center for Research, a division of Franklin-Covey, Birmingham, AL, U.S.A.

Holly Burkett Author

Holly Burkett, M.A.,SPHR, CPT, Principal of Evaluation Works, has more than 20 years experience assisting public and private sector organizations design and measure a wide range of performance improvement initiatives. As both an internal and external consultant, she has worked within high tech, petroleum, retail, and health care industries, as well as with government and non-profit service agencies, to successfully implement measurement and ROI systems, tools, and processes. Burkett is editor-in-chief of ISPI’s Performance Improvement Journal and is an international conference presenter, workshop leader, and author on performance measurement. Her work has been featured in UK's Industrial & Commercial Training Journal, the Istanbul HR Journal, T & D, and the Japanese HRM and Training Magazine(s). Publications include authoring the evaluation chapter in HPI Essentials, co-authoring the ASTD Info-Line, Managing Evaluation Shortcuts, numerous ROI case studies with ASTD’s In Action series, as well as with Donald Kirkpatrick’s Evaluating Training Programs: The Four Levels, 3rd edition.

Affiliations and Expertise

CPT; Principal, Evaluation Works, Davis, CA, USA