The Pursuit of New Product Development - 1st Edition - ISBN: 9780750679930, 9780080468327

The Pursuit of New Product Development

1st Edition

The Business Development Process

Authors: Marc Annacchino
eBook ISBN: 9780080468327
Hardcover ISBN: 9780750679930
Imprint: Butterworth-Heinemann
Published Date: 4th December 2006
Page Count: 536
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Product Development begins with an understanding of market needs, within a sound business model, a well-defined financial strategy, and well-thought-out strategic goals. This new book by industry-expert Marc Annacchino, will help the professional engineer, manager, marketer, and all others who must come together as a working team, to better understand their respective roles and responsibilities in that process. Today, speeding the right value proposition to the market can make all the difference between success and failure. With case examples, organizational analysis and project planning tools, this new book looks at that longer, organizational view of product development, and how that view can improve product development cycle times and better take advantage of new market opportunities. It will help the product development team better adapt to change and a dynamic market in today’s global economy through product platform management, and do so rationally and reliably. And it will help product development professionals to look for hidden value in existing product lines as they plan for that change and growth ahead.

Key Features

· Provides product development professionals with the concepts and tools for a more integrated, successful product development cycle

· Promotes a more coherent deployment of managers, engineers, marketers, and sales personnel to achieve results within market opportunity in terms of time, cost and performance.

· Shows how to better identify and target product value propositions in product line extensions and in securing new markets


Product managers and Design Engineers; Industrial Engineers; Graduate students enrolled in product development or industrial management and MBA programs or courses; Executives and managers involved with overseeing new product development

Table of Contents

Chapter 1: The Business Objective Chapter 2: Market Opportunity Chapter 3: The Business Concept the New Product Chapter 4: The Product and Business Plan Chapter 5: Justifying a Program: The Accounting Viewpoint Chapter 6: Starting Out Chapter 7: Executing the Plan Chapter 8: Manufacturing Development Chapter 9: The Prelaunch Checklist Chapter 10: The Product Launch Chapter 11: The Pursuit and Product Management Chapter 12: Business Development Records Format


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About the Author

Marc Annacchino

Marc A. Annacchino, P.E. is a general management executive with over 30 years experience in the field of Sales, Marketing, New Product Development, Manufacturing Operations, Quality, Accounting and Finance. He is Owner of Marconi Product Development Institute, Inc. a firm that assists organizations in the area of contract product development and business development. He is also the director of the Business Excellence Consortium at Milwaukee School of Engineering: an outreach arm of the University that assists companies in their journey to world competitive performance.

Affiliations and Expertise

Marconi Product Development Institute, Greenfield, WI, USA

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