The Pursuit of New Product Development

The Pursuit of New Product Development

The Business Development Process

1st Edition - December 4, 2006

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  • Author: Marc Annacchino
  • Hardcover ISBN: 9780750679930
  • eBook ISBN: 9780080468327

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Product Development begins with an understanding of market needs, within a sound business model, a well-defined financial strategy, and well-thought-out strategic goals. This new book by industry-expert Marc Annacchino, will help the professional engineer, manager, marketer, and all others who must come together as a working team, to better understand their respective roles and responsibilities in that process. Today, speeding the right value proposition to the market can make all the difference between success and failure. With case examples, organizational analysis and project planning tools, this new book looks at that longer, organizational view of product development, and how that view can improve product development cycle times and better take advantage of new market opportunities. It will help the product development team better adapt to change and a dynamic market in today’s global economy through product platform management, and do so rationally and reliably. And it will help product development professionals to look for hidden value in existing product lines as they plan for that change and growth ahead.

Key Features

· Provides product development professionals with the concepts and tools for a more integrated, successful product development cycle

· Promotes a more coherent deployment of managers, engineers, marketers, and sales personnel to achieve results within market opportunity in terms of time, cost and performance.

· Shows how to better identify and target product value propositions in product line extensions and in securing new markets


Product managers and Design Engineers; Industrial Engineers; Graduate students enrolled in product development or industrial management and MBA programs or courses; Executives and managers involved with overseeing new product development

Table of Contents

  • Chapter 1: The Business Objective
    Chapter 2: Market Opportunity
    Chapter 3: The Business Concept the New Product
    Chapter 4: The Product and Business Plan
    Chapter 5: Justifying a Program: The Accounting Viewpoint
    Chapter 6: Starting Out
    Chapter 7: Executing the Plan
    Chapter 8: Manufacturing Development
    Chapter 9: The Prelaunch Checklist
    Chapter 10: The Product Launch
    Chapter 11: The Pursuit and Product Management
    Chapter 12: Business Development Records Format

Product details

  • No. of pages: 536
  • Language: English
  • Copyright: © Butterworth-Heinemann 2006
  • Published: December 4, 2006
  • Imprint: Butterworth-Heinemann
  • Hardcover ISBN: 9780750679930
  • eBook ISBN: 9780080468327

About the Author

Marc Annacchino

Marc A. Annacchino, P.E. is a general management executive with over 30 years experience in the field of Sales, Marketing, New Product Development, Manufacturing Operations, Quality, Accounting and Finance. He is Owner of Marconi Product Development Institute, Inc. a firm that assists organizations in the area of contract product development and business development. He is also the director of the Business Excellence Consortium at Milwaukee School of Engineering: an outreach arm of the University that assists companies in their journey to world competitive performance.

Affiliations and Expertise

Marconi Product Development Institute, Greenfield, WI, USA

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