The Psychology of Globalization

The Psychology of Globalization: Identity, Ideology, and Action underpins the necessity to focus on the psychological dimensions of globalization. Overviewing the theory and empirical research as it relates to globalization and psychology, the book focuses on two key domains: social identity and collective action, and political ideology and attitudes. These provide frameworks for addressing four specific topics: (a) environmental challenges, (b) consumer culture, (c) international security, and (d) transnational migration and intra-national cultural diversification. Arguing that individual social representation and behavior are altered by globalizing processes while they simultaneously contribute to these processes, the authors explore economic, political and cultural dimensions.

• Discusses how globalization affects our social identity and relations to people from other cultures
• Examines how individuals and groups influence processes of globalization through consumer choice
• Investigates how people deal with global challenges, such as climate change, mass migration and security issues
• Discusses terrorism in globalized culture
• Covers the environmental crises and our responses to them

Researchers and students in social, environmental, marketing, and political psychology. Secondary markets include those in Sociology, Political Science, and International Studies

1. Globalization and Global Concern
2. Globalization, Culture and Consumerism
3. Consumer Identities, Consumer Selfhood, and the Stability of Consumer Societies
4. The Interplay Between Social Identities and Globalization
5. A Political Psychology of Responses to Globalization
6. Collective Action in a Global Context
7. Social Identity and Responses to Global Crises
8. Social Identity and the Challenges of Migration and Multiculturalism
9. Psychology in the Nexus of Global Governance, Economies and Sustainability
10. References