The Psychology of Globalization

The Psychology of Globalization: Identity, Ideology, and Action underpins the necessity to focus on the psychological dimensions of globalization. Overviewing the theory and empirical research as it relates to globalization and psychology, the book focuses on two key domains: social identity and collective action, and political ideology and attitudes. These provide frameworks for addressing four specific topics: (a) environmental challenges, (b) consumer culture, (c) international security, and (d) transnational migration and intra-national cultural diversification. Arguing that individual social representation and behavior are altered by globalizing processes while they simultaneously contribute to these processes, the authors explore economic, political and cultural dimensions.

• Discusses how globalization affects our social identity, collective action, and intergroup relations
• Examines how the infrastructure of global consumerism shapes individuals' selfhood, group formation, and action
• Investigates how people perceive and respond to global challenges such as climate change and mass migration

Researchers and students in social, environmental, marketing, and political psychology. Secondary markets include those in Sociology, Political Science, and International Studies

About the Authors

Preface

Part I - Globalization and Global Concern

1. Globalization and Global Concern

2. Globalization, Culture, and Consumerism

Part II - Psychology of Globalization: Basic Processes

3. Consumer Identities, Consumer Selfhood, and the Stability of Consumer Societies

4. The Interplay Between Social Identities and Globalization

5. A Political Psychology of Responses to Globalization

6. Collective Action in a Global Context

Part III - Issues in Depth

7. Social Identity and Responses to Global Crises

8. Social Identity and the Challenges of Migration and Multiculturalism

Part IV - Conclusion

9. Psychology in the Nexus of Global Governance, Economies and Sustainability