The Other 51 Weeks

1st Edition

A Marketing Handbook for Librarians

Authors: Lee Welch
Paperback ISBN: 9781876938901
Imprint: Chandos Publishing
Published Date: 1st June 2006
Page Count: 120

Institutional Access


Table of Contents

Making sense of marketing; Marketing 101: How it all began; Groundwork: The situation analysis; Developing a strategy; Market research and marketing information systems; Managing the marketing effort.

Description

The title The Other 51 Weeks reflects the authors conviction that the concept of marketing for libraries goes far beyond the single week of promotional displays for Library and Information Week. There are many definitions of marketing but most come down to the same thing - it is the process of identifying and meeting client needs. Marketing is a vital building block in the process of managing and fostering our libraries. The book has an easy to follow step-by-step format to allow the reader to formulate his or her own marketing strategy. The book is intended to distil the theory and strip the hype from what is a simple but vital process that can assist todays libraries to thrive in a changing world. It puts marketing in its proper place in the librarians management tool kit.

The author has worked in public, special and academic libraries at various stages of her career, as well as the library trade sector and consultancy. As a professional project manager and consultant for over ten years, she has wide experience in identifying the needs of her clients to market and communicate effectively with their audiences. The book draws on her experience as a consultant and draws on material developed for clients by AIMA Training and Consultancy Services over many years in the field.

Readership

Librarians


Details

No. of pages:
120
Language:
English
Copyright:
© Chandos Publishing 2006
Published:
Imprint:
Chandos Publishing
Paperback ISBN:
9781876938901

About the Authors

Lee Welch Author