Description

To compete effectively in digital business markets, you need to understand how the law affects your digital technology business. The contents include detailed plain English business and legal guidance on: * Securing Intellectual Property for Digital Business * Digital Contract Fundamentals * Open Source Rules and Strategies * Development, Consulting and Outsourcing * Software as a Service * Business Software Licensing, Partnering and Distribution * Web and Internet Agreements * Privacy on the Internet * Digital Multimedia Content Clearance and Distribution * IT Standards * Web and Mobile Technology and Content Deals * Video Game Development Deals * International Distribution * User-Created Content, Mash-ups, MMOGs and Web Widgets * And Much More

Key Features

Comprehensive Business and Legal Guidance including * Securing Intellectual Property for Digital Business * Digital Contract Fundamentals * Open Source Rules and Strategies * Development, Consulting and Outsourcing * Software as a Service * Business Software Licensing, Partnering, and Distribution * Web and Internet Agreements * Privacy on the Internet * Digital Multimedia Content Clearance and Distribution * IT Standards * Video Game Development and Content Deals * International Distribution * User-Created Content, Mash-Ups, MMOGs, and Web Widgets * And Much More Key Features: * Up-to-the-Moment Legal Guide * In Plain English * Includes 38 Contract and Web Forms in the Book and Online

Readership

This book is for executives, entrepreneurs, finance and business development officers, technology and engineering officers, marketers, licensing professionals, technology professionals, in-house counsel, and anyone else that deals with software or digital technology in business.

Table of Contents

Acknowledgement by Gene Landy A Note from the Authors About the Authors About the Authors' Law Firm Form Downloading Instructions Chapter 1 Introduction: Using this Book to Build Value Chapter 2 Digital Copyright Basics Chapter 3 Copyrights on the Internet, for Software Protection and Around the World Chapter 4 Tradmarks and Domain Names Chapter 5 Patents and Digital Technology Companies Chapter 6 Trade Secrets and Non-Disclosure Agreements Chapter 7 Confidentiality, Rights Transfer, and Non-Competition Agreements for Employees Chapter 8 Introduction to Digital Product and Service Contracts Chapter 9 A Pragmatic Guide to Open Source Chapter 10 IT Services--Development, Outsourcing, and Consulting Chapter 11 Beta Test Agreements Chapter 12 Commercial End-User Agreements Chapter 13 Software as a Service (SaaS) Chapter 14 Commercial Distribution--Part I Chapter 15 Commercial Distribution--Part II Chapter 16 Clickwraps and Browsewraps Chapter 17 Terms of Use for Web Sites and Online Applications Chapter 18 Privacy and Use of Personal Data Chapter 19 Digital Technology Standards--Opportunities, Risks, and Strategies Chapter 20 Content for Digital Media Chapter 21 Deals in the Web and Mobile Value Chains

Details

No. of pages:
1254
Language:
English
Copyright:
© 2008
Published:
Imprint:
Syngress
Print ISBN:
9781597492560
Electronic ISBN:
9780080558820

About the authors

Gene Landy

Gene K. Landy is a shareholder of Ruberto, Israel & Weiner, P.C., Boston, MA, where he is the head of the firm's Technology Group. His practice covers domestic and international transactions for high technology businesses, from start-ups to publicly traded companies. His work includes licensing, intellectual property, technology transfer, business sales and acquisitions and investments. He is a graduate of Massachusetts Institute of Technology (MIT) and Harvard Law School.

Amy Mastrobattista

Editing and additional content supplied by Amy J. Mastrobattista, a graduate of Smith College and New York University Law School. Amy is a shareholder at Ruberto, Israel & Weiner, PC and a member of the Technology Group. She is active in technology licensing, finance and corporate transactions. She was recognized as one of Boston’s Top 10 Lawyers by the Women’s Business Boston readers’ poll.

Reviews

"As an entrepreneur, founder and CEO of several tech companies, I appreciate the insight into IP, strategy and deals that this book provides. I wish there were a book like this when I started by my first company. The book is easy-to-read, comprehensive and up-to-the moment. It covers everything from basic IP and deal negotiations to mobile media, software IP and the Internet. There is lots of detail, sample forms, and practical tips. This book is the first comprehensive and intelligent resource for creating real value through IP. More entrepreneurs and engineers need to pay attention to what the real world of IP is about."--Beth A. Marcus, Ph.D., CEO and Director, Zeemote, Inc. (www.zeemote.com). "The title says that the book is a legal companion, and that is precisely what it is. Gene has put together years of a lawyer’s wisdom into this companion, but without burdening it with any legal language at all. Keep this companion next to you if you are a practicing manager involved with IT or digital content transactions."--Dr. G. Venkatesh, Chief Technology and Strategy Officer and Executive Director of Sasken Communication Technologies Ltd., Bangalore, India (www.sasken.com). "Gene Landy's book allows insight into the critical decisions that individuals and companies need to make in deciding how to build and protect digital and online products, services, and businesses."--Charles Nesson, Professor, Harvard Law School and Founder and Co-Director of the Berkman Center for Internet & Society (www.cyber.law.harvard.edu). "The IT/Digital Legal Companion is like a Department Store where you easily find the part of the store where you want to go shopping but may also stop in other areas to browse. With this book, the organization makes it easy to find the area of greatest interest relating to a particular business issue. The book covers a wide range of topics from contract and intellectual proper