This is the first book to provide a comprehensive overview of the world trade in one of the most important of our basic foodstuffs – potatoes. It covers everything from the history of the potato through to plant types and uses, production, consumption and demand, and pricing. It goes on to cover the trade in potatoes around the world. Since the different potato products flow in separate channels – fresh potatoes, frozen potatoes, seed potatoes and the snack and dehydrated trade – each is described individually. The international potato industry is a fascinating reference source which is essential reading not only for the growers, processors, retailers, marketers and others involved in the production chain but also for agricultural economists, fresh produce brokers and traders and national and international economic planning agencies.
- The first book to provide a comprehensive overview of the world potato trade
- Covers everything from the history of the potato through to plant types and uses, production, consumption and demand to pricing
- Analyses the trade in fresh potatoes, frozen potatoes, seed potatoes and the fast-food, snack food and dehydrated potato industries
The growers, processors, retailers, marketers, and others involved in the production chain, agricultural economists, fresh produce brokers and traders, and national and international economic planning agencies.
Part 1 Introduction: History and background; Potato properties, types and use. Part 2 Economics of the global potato economy: Supply; Demand; Prices. Part 3 The trade: Fresh potato trade; Frozen potato trade; Seed potato trade; Other potato trade; The marketing chain. Part 4 Key issues for the future: Technology issues; Market issues.
- No. of pages:
- © Woodhead Publishing 2002
- 1st November 2001
- Woodhead Publishing
- eBook ISBN:
- Hardcover ISBN:
Joe Guenthner is Professor of Agricultural Economics at the University of Idaho, where he specialises in the economics of the potato industry. Raised at Antigo, Wisconsin, on a farm that produced potatoes for fresh, processed and seed potato markets, he has been involved in the potato industry all his life. In addition to his university appointment, he is active as a consultant to the industry, where his clients have included Frito-Lay, Lamb-Weston, Monsanto, the National Potato Council, Navajo Agricultural Products Industry, the New York Cotton Exchange, Pepsico Foods International, the Ukraine Ministry of Agriculture, the US Potato Board, Washington Potato Commission and Zeneca. In 1993, he was Visiting Scholar in the Department of Land Economy at the University of Cambridge. He has a BS from the University of Wisconsin, an MS from Montana State University and a PhD from Washington State University. He has published extensively in academic and trade journals and writes 'The Guenthner Report' for Spudman magazine. Joe Guenthner was elected President of Potato Association of America for 2001-2002.
Department of Agricultural Economics, University of Idaho, USA
Joseph Guenthner has a quite incredible knowledge of the potato industry and he is particularly gifted at disseminating this knowledge., Richard Harris, President of the UEITP (European Association of Potato Processing Industry)
… a comprehensive picture of the dynamics and structure of the current global potato market., Potato Business World